America’s Motor Sports Sales Training Demo Day


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Almost all of us have experienced it: brushing up with a sales person at your neighborhood powersports dealer and walking away feeling that you knew waaay more than they did about pretty much everything that had to do with watercraft. We at The Watercraft Journal regularly field queries from enthusiasts confused by misinformation passed on by a sales person at their local dealer. And while there’s little that anyone can do to keep someone from misleading a potential customer about the competition (“Oh that? You don’t want that one. They’re made from demolished orphanages and run on ground-up kittens.”), America’s Motor Sports, the largest Sea-Doo dealer network in Middle Tennessee, is striving to keep their sales team equipped with not only the best and most accurate information, but first-hand experience.

“We want our [sales team] to know how these machines operate,” explained AMS’ Madison store manager, Chance Blackwell. With nearly a dozen sales representatives from two of AMS’ area stores gathered, employees were given a first-grade walk-through on the various features and characteristics of each of the available demo units. An older Wake 215 was also provided to illustrate the advances Sea-Doo has made in both design, ergonomics and safety – most pronounced being the addition of iBR eight years ago. A duet of Sparks – one with iBR and another without – were also on hand to help riders experience the marked difference between having brakes and not. “[Brakes] make a huge difference,” Blackwell continued. “Today will help them be able to better explain and sell the benefits of iBR.”

A swathe of demo units and pre-owned units were tagged for the day’s exposition. In addition to the aforementioned Sparks, a pair of brightly-hued GTIs with differing trim features, were joined by a handful of S3-hull-based three-seater runabouts, including a supercharged RXT-X, a GTX and a RXP-X. Although traveling up and down the lake was limited so that responders could act quickly in case of an accident, riders were given plenty of room in the man-made lake to maneuver these machines at full power. And for those not on the water, cool drinks and a warm lunch sat beneath the lakeside shelter, hot off the grill. “We want everyone to get what they need here to share a positive experience to the customer,” Blackwell concluded.

A top-of-the-line GTX S 155 was put to good use as the waters surrounding Sander’s Ferry Park on Old Hickory Lake began to churn with the afternoon breeze. Employees experienced the insulating cushion provided by the suspension as they raced across the surface. Others scrambled for turns aboard the racy RXP-X 300, some of which underestimated the machine’s power and were seen swimming back aboard. In fact, a few chose to avoid riding the 300-horsepower machine, claiming that they weren’t ready for it. Others had to see for themselves: “Man, I had no idea,” wheezed one staffer. “That thing is a beast.” And that first-hand experience is a better sales tool than any (and all) of the brochures you could print.

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Kevin Shaw

Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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