[Editor’s note] I’ll preface this news post by publicly and wholeheartedly thanking one of the most talented, respected and personable powersports journalists in our industry, Jeff Hemmel for reaching out to me to conduct an inside-look at the creation of The Watercraft Journal for the renowned industry trade publication, Motorcycle & Powersports News. To be featured in such a presigious magazine is a very big compliment, and I thank Jeff and the staff of MPN.]
I hope not too sound gaudy writing a news article about an article talking about ourselves, but we were recently the subject of a great interview and introspective feature article on Motorcycle & Powersports News titled, “Industry Vet Launches Personal Content Site & E-Commerce Storefront.” Backtracking from the end of last year’s short-lived “dry run” of an online personal watercraft magazine that has since shuttered up its windows, to the creation of The Watercraft Journal to our plans for the near future, it’s a story that helps clear up a lot and tease the next few months.
I do need to note that as of today, the official launch of www.WatercraftOutfitters.com has been pushed back to March. Getting an e-commerce store up is easy. Getting an e-commerce store up so it works and looks good is entirely different. We only want to provide all of you the best resource we can offer, and that’ll take just a little more time.
In addition to this article, I want to personally thank all of you for your ongoing support in making The Watercraft Journal such an immediate success.