New Geocentric Advertising Available on WCJ to Local & Regional Powersport Dealers


There’s no arguing the facts: the economy is up, new and used personal watercraft sales are continuing to climb (year-after-year, too!), and more and more people are looking at adding a new toy to their garage. What that means for your local and regional powersports dealers is heightened competition from those in the surrounding area. So wouldn’t it be great to have exposure on the single most popular personal watercraft magazine in the world? You bet it would. With over 350,000 annual readers consuming over one million articles a year, The Watercraft Journal is the go-to resource for product reviews, event coverage, and industry insight.

“But wait,” you think. “How can advertising on a global website help our dealership bring in more customers within our state/region?” Easy. The Watercraft Journal specializes in making sure dealers receive a marketable return on their investment (ROI) through geocentric advertising. We can range your ads to cover the globe or just a 50-mile radius. It’s entirely up to you. And now with special ad pricing exclusively for dealerships, you can regularly update your ads to match your sales promotions or special offers. It’s really that simple.

So how does it work? All geocentric ads will appear to only those readers coming to The Watercraft Journal who live within your specified (targeted) area. And because we’re offering these ad spots at a reduced rate, you can continue your ad word and social media campaigns without stressing your already tight budget. (We know how it goes.) If you’d like to bring more new and returning customers to your dealership and/or shop, check out our Rate Card HERE and email us at kevin.shaw@shawgroupmedia.com.

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Kevin Shaw

Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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