The Watercraft Journal By The Numbers: April 2015


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Let’s just be really honest here: The Watercraft Journal is the single-most popular personal watercraft magazine in North America (we also rank as one of the top PWC publications in Australia, New Zealand and the UK), with over 160,000 unique readers in its first year of publishing; and we project our readership to reach 225,000 by the end of 2015 as we continue to grow month-to-month. You’ve probably seen last month’s By The Numbers (if not, here ya go), and this kind of growth isn’t conjecture. It’s fact.

So what does all of this math mean? Are we just being braggarts and jerks waving our readership around? Nope. What we’re doing is showing you the potential audience you could have for your company if you start advertising with The Watercraft Journal today. Yes, this article is for you, the potential (and even current advertiser). You want your brand and products in front of as many potential customers as possible. There is no greater degree of media support and advertising exposure found anywhere else in the PWC industry.

But what about our competition? We have none. Unlike others who either slog under weight of printing a pamphlet-quality magazines chocked full of content already outdated before the ink dries, or digital sites who cut-and-paste stolen or repurposed content, and/or fail to maintain a reliable publishing schedule, The Watercraft Journal produces originally-written, professional-quality content every single stinkin’ day, Monday-through-Friday. All year ’round. Who else does this? That’s right. Nobody.

Below are a few nails that we’ll happily hammer into this coffin. When you’re done, feel free to email us about starting your comprehensive advertising package, unless of course, you’re happy where your sales are and couldn’t imagine doing any better.

April 2015

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Reliability Is Key
Wow. Last month’s By The Numbers couldn’t have been more spot-on. We wrote, “Inconsistency is equal to unreliability. If readers can’t count on you to produce fresh, entertaining and informative content each and every day, you’re sunk. That is why The Watercraft Journal excels. Not only do we publish the equivalent of a 100-plus-page print magazine each month, but also daily news from across the personal watercraft industry and promoting our supporting advertisers Monday through Friday.” ‘Nuff said.

News articles published in March: 28
Feature articles published in March: 12
Total feature word count: 11,650 words

News articles published in April: 28
Feature articles published in April: 12
Total feature word count: 9,183 words*

*When this number is translated to print publication standards equals a 102-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

It’s a Numbers Game
Take a peek at these analytics. Sure, we dipped a bit below March’s stellar number (our all-time high thus far), but we also managed to break the news on the 2016 Sea-Doos a full six months early, so there’s that. But what is really interesting is the quantity of new readers coming to The Watercraft Journal and the number of articles they read. Our readers are spending more time perusing our content, reading our articles, seeing (what could be) your ads, and drinking our competitors’ milkshake.

March
Total number unique readers: 19,134*
Total number of articles read: 45,044
Percentage of new readers: 62.1%

April
Total number unique readers: 18,809*
Total number of articles read: 40,789
Percentage of new readers: 67.8%

*This number is considered equal to an individual sale of a single copy of a magazine.

Anti-Antisocial Media
It’s more than likely that you’ve either visited our Facebook page, liked one of our posts or shared one of our daily pictures. It’s smart thinking in this modern world of publishing to put your product in front of as many eyes as possible. With our Facebook, Twitter, Instagram, YouTube, and weekly newsletters, we reach literally tens of thousands of dyed-in-the-wool jet ski enthusiasts in the United States of America, and all of the industry worldwide.

April Facebook readers: 12,986
April Facebook weekly reach: 19,676
Top Five countries: United States, Australia, Canada, France, United Kingdom

So There It Is
Due to the disconnect of our market, access to every possible potential customer is difficult. That is where we come in. The Watercraft Journal has more readership than any other publication. In fact, we rival and surpass many forums and message boards. Participating as a supporting advertiser for The Watercraft Journal is the fastest way to reach more diehard jet skiers than any other avenue. Join us, and together we can rule the galaxy.

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Kevin Shaw

Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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