The Watercraft Journal By The Numbers: April 2017


Oh yikes! What were we thinking? Yeah, you’re reading this latest update of “By The Numbers” a day later than it’s supposed to be. Why? Well, because it’s May and we’re still wondering where April went. The 2017 models are already swarming the lakes and beaches across the country, edge-of-your-seat racing is already in full swing (with the Pro Watercross Tour ready to kick off this week), and for the most part, the skies are clear, the mercury is rising, and people are ready to hit the water if they aren’t already regularly visiting their local launch ramps.

And how about The Watercraft Journal, you ask? We’re continuing to grow in readership – both new and returning – and for good reason. Our readers come to us for the latest industry news, the newest product announcements, and the most up-to-date race and event coverage happening worldwide. Did you see the latest cover tease from the last remaining print mag? It’s all boasting coverage from articles that we’ve had published weeks – and in some cases, even months – ago.

Want a full recap and photo gallery from the Daytona Beach, FL. P1 AquaX race? We had that last week. How about coverage from the Bud Light Jet Jam? Yup, last week too. Looking for info on Watercraft Superstore’s Skyway Ski Show? Try two weeks ago. An in depth review of the 2017 Kawasaki SX-R? Jeez, how about nearly a month ago. Interested in learning more about Krash Industries’ new KV997-powered $12,000 turn-key freeride ski? We’ve had that for 3 weeks. Or the new all-electric standup from Free Form Factory? Dude, we had all the info and video for a month or more.

We don’t report “yesterday’s news” because we’re live, publishing daily, Monday-through-Friday, completely free to you, the reader. We support more local clubs and events – by providing free promotion and coverage – than any other domestic magazine. Want the most people possible to know about your club’s calendar of rides? Drop us an email. Looking to ramp up sign-ups for your upcoming race? You know how to reach us. We aren’t restricted by page counts or print schedules. If you’ve got news to share, there’s no better source. If you’re a company wanting to reach more customers, working with us guarantees increased business.

April 2017

April 2016

Consistently Growing & Consistent Readership
Steady growth is something that few companies in and out of this industry have been able to maintain for weeks or months at a time. Yet, when a digital publication can do it, it’s almost miraculous. And more importantly, when a digital magazine within this industry continues to draw in new and return readership every single month since launching its launch in 2013, it’s uncanny. More and more PWC enthusiasts are coming to The Watercraft Journal, and why? Because the level of professional and consist publishing leaves every other website, blog and magazine outlet in its wake.

April 2016
Total number unique readers: 24,971*
Total number of articles read: 54,308
Percentage of new readers: 64.4%

April 2017
Total number unique readers: 31,623*
Total number of articles read: 58,452
Percentage of new readers: 63%

*This number is considered equal to an individual sale of a single copy of a magazine.

Professional Quality & Prolific Quantity
It’s important to note that in this day of immediacy that there is a reliable source for top quality, professionally-written magazine content that is published each and every single weekday. Pending a national holiday, you won’t see a day go by without new and uniquely-written articles from The Watercraft Journal. Providing coverage from the entirety of the personal watercraft industry – be it touring, fishing, racing, freestyle/freeride, or do-it-yourself tech – we bring the enthusiast the widest array of coverage possible. And we produce more sustainable content than any other publication, be them print or memory-sapping downloadable PDFs – both of which we don’t do.

News articles published in April 2016: 24
Feature articles published in April 2016: 13
Total feature word count: 10,831 words*

News articles published in April 2017: 27
Feature articles published in April 2017: 10
Total feature word count: 9,478 words*

*When this number is translated to print publication standards equals a 118-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

Always Active & Ever Present
As we’ve said before, The Watercraft Journal doesn’t require any sort of download, or paid subscriptions or even a password to log in and access our industry-leading content. What that has done is make us the single-most popular outlet for PWC news, reviews, tech and coverage among watercraft enthusiasts. And with our Facebook, Twitter, Instagram, YouTube, and weekly newsletters, we bring our content directly to them. No waiting around for updates. No checking the mailbox. If they’ve got a computer, a laptop, tablet, smartphone or Apple Watch, they can read The Watercraft Journal

April Facebook likes: 21,939
Top Five countries: United States, Australia, Canada, Japan, United Kingdom

Don’t Be So Proud of This Technological Terror…
We don’t mean to gloat, but it’s unfortunate that many fail to understand that starting a program with The Watercraft Journal is so much more than just buying an ad or two. It’s an active relationship with a media outlet that is working together with you to get your company out in front of more eyes than anywhere else in the personal watercraft industry. And we both know that there are still plenty of people that you’d like to reach. So again, if looking to grow your clientele, reach a broader audience of would-be customers and spread the word about your brand, product and services, let The Watercraft Journal be your resource and email kevin.shaw@shawgroupmedia.com about advertising your company in the single-most popular PWC magazine today.

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Kevin Shaw

Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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