The Watercraft Journal By The Numbers: March 2015


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Something funny happened on the way to Spring. What could it have been? Well, since you asked nicely we’ll tell you: the combined readership of The Watercraft Journal over these past three months of 2015 (January, February and March) has eclipsed the peak summer months of 2014 (June, July, August) by literally thousands of new readers. Let’s repeat that: even though there’s still snow on the ground in some parts of the country, we’re bringing in more readers (new and old) than last summer – and we were still the most-read

This trending indicates quite clearly that The Watercraft Journal is poised for significant growth in readership throughout the prime riding season (April through September). This magazine’s audience, which reached over 150,000 unique views in its first year, is targeting a goal of 200,000-plus unique readers for 2015 – a number unmatched by any personal watercraft publication. And quite frankly, puts us so far ahead of our “competition” that it puts us in a category equal to some of the industry’s biggest forums

Why is this important to know? If you’re an advertiser or considering joining The Watercraft Journal’s growing family of supporting advertisers, you can rest assured that your investment will garner the single-greatest overall exposure to an audience of core personal watercraft enthusiasts than anywhere else. In today’s new media, readers want immediate content focused on their interests. General content magazines that publish a wide swathe of content simply are dying on the vine. PWC enthusiasts want a PWC magazine. End of story.

June, July and August 2014

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January, February and March 2015

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It’s a Consistency Thing
Inconsistency is equal to unreliability. If readers can’t count on you to produce fresh, entertaining and informative content each and every day, you’re sunk. That is why The Watercraft Journal excels. Not only do we publish the equivalent of a 100-plus-page print magazine each month, but also daily news from across the personal watercraft industry and promoting our supporting advertisers Monday through Friday. When you’ve never missed a single day in your two years of daily publishing, people have come to rely on you. And we don’t take that trust lightly.

News articles published in February: 17
Feature articles published in February: 19
Total feature word count: 12,350 words

News articles published in March: 28
Feature articles published in March: 12
Total feature word count: 11,650 words*

*When this number is translated to print publication standards equals a 108-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

It’s Not Just About Being Popular
Other PWC magazines have done a great job marketing their product, with nearly double the Facebook presence. Others have us beat on branding, getting their stickers everywhere and T-shirts on everybody. So why don’t they have more readers? It’s all about the content. The Watercraft Journal employs a dozen-plus years of publishing experience, decades of niche marketing know-how and applies of the latest social marketing and new media tactics to develop the best, most interest-specific content available today.

February
Total number unique readers: 14,834*
Total number of articles read: 34,372
Percentage of new readers: 64.6%

March
Total number unique readers: 19,134*
Total number of articles read: 45,044
Percentage of new readers: 62.1%

*This number is considered equal to an individual sale of a single copy of a magazine.

We’re Everywhere You Are
Chances are, you’ve either visited our Facebook page, liked one of our posts or shared one of our daily pictures. We love our social media friends, and are the first to thank those who follow us, share and like our posts and leave comments on our Facebook, Twitter, Instagram, YouTube, and weekly newsletters. Without all of you, we wouldn’t be where we are today – the single-most popular personal watercraft magazine in the United States of America, and soon to be all of the industry worldwide.

March Facebook readers: 12,687
March Facebook weekly reach: 10,078
Top Five countries: United States, Australia, Canada, France, United Kingdom

Full Throttle Into Riding Season
There’s no time to waste! As the winter has finally given way to spring and summer, and temperatures are finally rising, personal watercraft enthusiasts across the northern hemisphere are getting their skis ready and planning their weekends. If you’re looking to get your company in front of more eyes than any (and we mean any) other PWC magazine, The Watercraft Journal is the resource you’re looking for.

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Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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