The Watercraft Journal Welcomes SBT, Inc. and The Watercraft Superstore for 2015!


“We’re really proud with it,” the Watercraft Superstore’s John Salvatore told The Watercraft Journal back in March. “We print out over 100,000 copies a year.” The company’s “magalog” or magazine/catalog hybrid has become an annual tradition for both the Watercraft Superstore (WCSS) and its parent company SBT, Inc. (Small Block Technologies, Incorporated). Of course, SBT is widely known for carrying the largest inventory and most complete offering of PWC engine and drive line parts in the industry.

The magalog, which was recently printed and issued to subscribers and available through WCSS, SBT or other distributors, not only includes (almost) all of both companies’ massive product lines, but insightful and informative original feature stories on building your own fishing-equipped PWC, basic trailer maintenance, and of course, a thorough recap of this year’s Skyway Ski Show (with an introduction by The Watercraft Journal’s own Kevin Shaw).


And for those paying attention for the last decade or just to the heart-racing images featured here, SBT is also widely known for hiring former Playboy Playmates to feature front and center in their annual calendar. We thought it a good idea to include some shots from SBT’s annual calendar shoot with Playmate Maggie Mae, who was also Miss August 2014, as well as a video recapping the photoshoot below.

And of course, both SBT and WCSS (together with the online forum, access the largest community of personal watercraft enthusiasts, dealers, shops and retailers than any other single entity. Now for 2015, the PWC juggernaut is partnering with the industry’s most popular personal watercraft magazine, The Watercraft Journal, pushing their reach from hundreds of thousands to nearly half a million!

Share this post

Kevin Shaw

Editor-in-Chief – Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

No Thanks