We’ve seen personal watercraft showcased in mainstream commercials before, in fact, several are quite funny (while a few are not so much). So when Taco Bell unveiled its “This Is Amazing” campaign, they not only chose to showcase a jet ski, but super-talented freestyle athlete Anthony Burgess of Nantwich, UK on his Team XScream ski conducting a series of awesome aerials (previously taken from a viral JunknVideo).
Tagged as “Jet Skis are amazing but you can’t eat them. Crunchwrap Sliders. Just a buck each.” The campaign is promoting the fast food chain’s $1 Crunchwrap Sliders, a terrifying concoction of other larger and debatably better-tasting menu items. This also comes at a time where other chains – McDonald’s, Burger King, and Wendy’s – have all started eliminating their respective Dollar Menus. Why? Because a new generation of consumers are choosing to avoid fast food than ever before.
Nevertheless, we’re excited to see more jet skiing featured in the mainstream – particularly freestyle – as we’ve been saying for years that freestyle needs to be brought front and center before as many non-core enthusiasts as humanly possible, be it at waterfront events, amusement parks and the wise. Hopefully, the efforts of fellow freestyle athletes like Daniel Martin and Mark Gomez (together with Anthony’s TV spot), will render more publicity for the sport than ever before.