The Watercraft Journal By The Numbers: January 2014


So, the weather, right? What’s up with that? In the past month alone we (being the East Coast, the Southeast, and the United States as a whole) experienced three historic cold snaps. In the space of one month, we saw some really historic lows (not including a pretty underwhelming Super Bowl last night). Unfortunately, too much depends on the weather, and when Florida starts seeing snow, people’s moods begin to sour.

That was slightly the case for the first month of the New Year. But today also marks the beginning of our second quarter, meaning we also get to provide a very exciting overview of the explosive growth we’ve experienced in our first three months of publication! (We know, you must be on the edge of your seats. We are too.) Starting from zero and reaching nearly 18,000 unique readers with almost 60,000 articles being read is really, really fun stuff – particularly during one of the most historically depressing winters in the last quarter century.

This particular edition of “The Watercraft Journal By The Numbers” will outline the magazine’s quarterly growth over these short months (oh, and it bears noting that The Watercraft Journal was officially launched November 9th, 2013 – so our count is shorted by over a week’s time). Obviously, as boat show season turns to Spring, and Spring into Summer, we look forward to further growth.

November 2013 Through January 2014

January 2014

Better Content and More Of It
The Internet has managed to screw us all up. Because we have immediate access to nearly all of the combined knowledge of mankind for the cost of a DSL connection, people aren’t willing to wait or pay for the content they crave. The days of sitting and waiting idly by the mailbox for the latest issue of your favorite magazine are all but over. Rather, The Watercraft Journal produces its originally-composed content on a daily basis. We give you a reason to check in with The Watercraft Journal every single day.

Total Feature Articles Published in 1st Quarter: 42 (excluding daily news)
Total Articles Read in 1st Quarter: 58,048
Highest Read Article in 1st Quarter: 2,261 views

Feature articles published in January: 16
Total word count: 14,116 words*

*When this number is translated to print publication standards equals a 116-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

Hardcore Readers And More Of Them
Even during some pretty gloomy winter months, readers of The Watercraft Journal continually came in to see what the latest news, product reviews and stories we had on a daily basis. We saw an increase in return readership as well as a steady influx of new readers. We’re excited about our international readership, but The Watercraft Journal still remains a clear favorite among domestic PWC enthusiasts, meaning our advertisers have exclusive access to more potential clients than with any other publication. That’s Marketing 101.

Total Readers in 1st Quarter: 28,947
Total Unique Readers in 1st Quarter: 17,777*
Top (5) Nations in 1st Quarter:

  • United States – 17,491
  • Australia – 2,469
  • United Kingdom – 1,464
  • Canada – 645
  • France – 434

Total Percentage of Mobile Device Users: 36%

*This number is considered equal to an individual sale of a single copy of a magazine.

More Readers With a Wider Reach
Since our initial launch on October 1st of 2013 of our Facebook, Twitter, Instagram, YouTube pages, The Watercraft Journal has made it a point to use social media to bring the PWC enthusiast industry all of its daily content in the easiest-to-reach and fastest ways possible. To better do this, we partnered with Greenhulk.net to reach the most diehard enthusiasts as much as possible.

Total Facebook Followers in 1st Quarter: 2,003
Average New Daily Facebook Followers in 1st Quarter: 17
Total Twitter Followers in 1st Quarter: 51
Total Instagram Followers in 1st Quarter: 79
Total Weekly Newsletter Subscribers: 696

There’s Much More Where That Came From
With January over and February underway, we’ve got some big stuff for you! Sure, there’s the Mark Hahn Memorial 300 – celebrating its 10th anniversary – as well as some pretty exclusive interviews and shop tours, not to mention product and vehicle reviews to boot! And it’s not even springtime yet. Trust us, The Watercraft Journal is looking down the barrel of a heck of a year and it hasn’t even warmed up out of winter. If you’re a reader, welcome to The Watercraft Journal and never hesitate to contact us with article ideas or questions. If you’re a potential advertiser, we’d invite you to consider supporting The Watercraft Journal as no other magazine provides its supporters better exposure and return on investment.

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Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com
Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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