The Watercraft Journal By The Numbers: July 2014


Several years ago, while I worked as the Associate Editor for the now defunct monthly magazine Corvette Fever, the printers had erroneously reprinted the beginning 30-or-so pages twice, replacing the centerfold and major features. Obviously, this caused quite the stir and upset a significant amount of subscribers who demanded refunds for the botched issue (which was never reprinted correctly).

I mention this because many readers of The Watercraft Journal might’ve noticed we’ve experienced a few technological hiccups over the last week. Heck, just last night we had to revert to a “basic” layout to iron out some final wrinkles. Thankfully, we’ve isolated the gremlins and are feverishly working to not only restore your favorite personal watercraft magazine to its former glory, but actually radically improve its functionality with mobile devices and tablets.

Unfortunately, these last two days of triage shut down our analytic record keeping, thus making it impossible for us to properly celebrate us clearly achieving our goal of surpassing 14,000 individual readers for the month of July. Obviously, any good trending statistician will take a look at our curve and agree that yes, we reached our goal, but again, we want to always be forthright with the information we present.

That being said, this edition of “By The Numbers” also marks the conclusion of our third quarter. That’s a big deal indeed, as those companies who are already preparing for the closure of the riding season are looking for the right resources to help keep them busy through the winter. Again, because The Watercraft Journal is the only daily magazine that publishes original and compelling content Monday through Friday, we are the perfect partner to help broadcast your products and services to the widest audience in our sport.

November 2013 Through July 2014

July 2014

More Content For More Readers
Do you want to know why advertising in The Watercraft Journal has more value than print? We aren’t limited by page count – enabling us to happily publish an endless supply of intelligently-written, engaging content endemic to your brand. Advertisers benefit from a full-calendar’s worth of specific articles highlighting their products, services and promotions in the industry. You don’t get that in print. You don’t get that anywhere else.

Feature articles published in July: 13
Total word count: 12,771 words*

Total Feature Articles Published: 121 (excluding daily news)
All-Time Highest Read Article: 6,080 views

*When this number is translated to print publication standards equals a 108-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

More People For More Exposure
Producing more articles than anybody else doesn’t do you any bit of good if nobody is reading them. Thankfully, that is not the case for The Watercraft Journal. The quality grade of our content combined with our unmatched velocity has garnered us the largest reading audience of any personal watercraft magazine today. Our advertisers get access to more potential customers than with any other publication through endemic feature articles, monthly news releases and updates and high impact advertising.

July
Total number unique readers: 13,695*
Total number of articles read: 34,402
Percentage of new readers: 63.48%
Top (5) Nations in 2nd Quarter:

United States – 11,402
Canada – 1,491
Australia – 1,330
United Kingdom – 555
Greece – 331

Total unique readers: 70,602*
Total Articles Read: 230,986
Percentage of new readers: 60.09%
All-Time Top (5) Nations:

United States – 70,944
Australia – 9,325
Canada – 6,248
United Kingdom – 4,943
New Zealand – 2,176

Total Percentage of Mobile Device Users: 39%

*This number is considered equal to an individual sale of a single copy of a magazine.

More Readers With a Wider Reach
It’s been a nice compliment that so many media outlets are doing their darnedest to either match, mimic or even surpass what we accomplish here at The Watercraft Journal. But since the launch of Our Facebook, Twitter, Instagram, YouTube, and weekly newsletter, The Watercraft Journal has made it a point to use social media to its fullest extent to bring the PWC enthusiast industry all of its daily content in fastest ways possible.

Total Facebook Followers: 9,302
Total Twitter Followers: 207
Total Instagram Followers: 591
Total Weekly Newsletter Subscribers: 728

Are You Ready For This?
We’re only nine months into publishing the Internet’s only daily personal watercraft magazine and we’re already the single-most popular magazine in the United States of America. We’ve welcomed over 70,000 individuals to our site who have read over 230,000 articles! That’s a staggering number that many in our industry can’t really wrap their heads around. But that’s OK, we want you to join the party and advertise with us anyways! Support the fastest-growing magazine this sport has seen and see your business exposed to more readers and enthusiasts than anywhere else!

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Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com
Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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