The Watercraft Journal By The Numbers: June 2014


What the what? It’s already July? It seems like only yesterday we were griping about winter dragging on too long, and now it’s sweltering by 8 o’clock in the morning (not that we’re complaining). We’re already half way through the Hydro-Turf Pro Watercross Tour, having just published our next-day coverage of the Sparks, Nevada stop, with only a few more stops to go before the IJSBA World Finals! How time flies, right?

Looking back on the past month, we’re humbled to announce we’re still bringing in the most readers of any personal watercraft publication, be it day-to-day, week-to-week or monthly. We’ve received countless compliments regarding the quality, tone and quantity of our content, and it’s only going to improve. We’re narrowing down on providing a lot more “do it yourself” technical articles, tutorials and “how to” stories that will enable our readers to enjoy the most out of their watercraft.

This June we also celebrated being invited to play around on Yamaha’s own testing lake aboard some of the best hardware in the industry, as well as being personally welcomed to participate in Comedy Central’s “Roustabout” television series, where we joined a “jet ski gang” and caused all sorts of ruckus on the Tennessee River with comedian Kurt Braunohler (expect the full report early this July). We’ve also enjoyed being selected to testing some of the newest and exciting products in our sport. Needless to say, June was a good month.

As each month’s “By The Numbers” is really for the benefit of our current advertisers, as well as to help those who have yet to enjoy participation with The Watercraft Journal tofamiliarize themselves with this magazine, below we have created a thorough and informative look at the industry’s most widely read magazine.

June 2014

Reliable, Daily Content
There’s something to be said about reliability. Delivering on what you promise is still a big deal in our eyes, and it’s disappointing when others claim to do the same when the truth is they don’t. We publish everyday, Monday through Friday. It’s not hard to verify (just go to the magazine!), proving our commitment to publishing the most exciting, entertaining and informative professionally-written articles.

News articles published in May: 23
Feature articles published in May: 13
Total feature word count: 14,845 words*

News articles published in June: 26
Feature articles published in June: 11
Total feature word count: 9,926 words*

*When this number is translated to print publication standards equals a 106-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

Popular Performance
Producing more articles than anybody else doesn’t do you any bit of good if nobody is reading them. Thankfully, that is not the case for The Watercraft Journal. The quality grade of our content combined with our unmatched velocity has garnered us the largest reading audience of any personal watercraft magazine today. Our advertisers get access to more potential customers than with any other publication through endemic feature articles, monthly news releases and updates and high impact advertising.

May
Total number unique readers: 12,308*
Total number of articles read: 35,695
Percentage of new readers: 60%

June
Total number unique readers: 12,437*
Total number of articles read: 34,141
Percentage of new readers: 59.33%

*This number is considered equal to an individual sale of a single copy of a magazine.

Social Marketing, Not Just Media
Using social media to your advantage doesn’t just mean dumping money down its throat, but mindfully targeting the right audience to get the most for your investment. Our Facebook, Twitter, Instagram, YouTube, and weekly newsletter are carefully crafted, monitored and customized to bring more engaged and interested readers to the magazine. It’s not “Likes” we’re after, but readership.

May Facebook readers: 8,324
May Facebook weekly reach: 40,923
Top Five countries: Brazil, United States, Philippines, Argentina, Thailand

June Facebook readers: 8,678
June Facebook weekly reach: 29,960
Top Five countries: Brazil, United States, Philippines, Argentina, Thailand

Reporting The Good News
The year isn’t even over and the manufacturers are reporting record numbers in new and used sales. And it’s through new unit sales that we measure the health of our industry. Because more and more people are interested in personal watercraft, they are doing their research, looking into what PWC meet their needs/wants, and are coming to The Watercraft Journal for industry news and happenings in the sport. It’s that simple. If you want your brand in front of more eyes than anywhere else, then you’ve come to the right place.

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Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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