Yamaha Watercraft scored three Neptune awards at Miami International Boat show, making the company the most recognized brand at the 2018 Marine Marketers of America Award Ceremony. Yamaha continues to strive at being the best and it’s not slowing down. Just take a look at the accolades the group consistently receives.
Yamaha took home the marine industry’s Best Mobile Application award for the third time. The application is all new for 2018 and includes the latest information from Yamaha. Media and specs for Yamaha’s 2018 WaveRunners and Boats are packed into this app. The new features also include the apps’ geolocation functionality, social content feed which keeps users engaged, and the integration of Yamaha’s lead nurture programs. It’s all good stuff and the application is free and compatible with iPhone and Android platforms.
Use this app to keep up with all the all the latest info from Yamaha and make contacts with the people who ride.
The Best Innovation award, introduced this year, was picked up by Yamaha for the group’s Test Drive lead generation program. Yamaha realized a need to better connect consumers and dealers so the company began using a softer sell in order to link consumers to their nearby dealers. Test Drive helped engage them in a more comfortable way and the outcome garnered more than 2,000 leads to dealers in the past year.
The third award went to Yamaha for Best Regional and Local Marketing. Yamaha was specifically noted for its website and search engine optimization work, which encompassed dealers located in underperforming markets. By utilizing a range of best practices and marketing support, the Yamaha group was able to double sales and grow its market share as much as ten percent in several regions.
Yamaha also received an Honorable Mention for Best Newsletter.
According to Yamaha Watercraft’s Digital Marketing and Communications Manager Andrew Cullen, “We strive to push the envelope across all our marketing efforts and our team is honored to have been recognized by the industry for the impact these efforts are having on our dealers and customers.”