Personal Watercraft (PWC) racing has long been one of the most thrilling and high-intensity motorsports in the world. Once a mainstream attraction, the sport is now working with renewed focus to regain its prominence and popularity, reconnecting with longtime fans while drawing in a new generation of enthusiasts. With the 2025 Short Block Technologies (SBT) World Finals in Lake Havasu approaching — set for October 9-12, 2025 — the International Jet Sports Boating Association (IJSBA) is announcing two major media partnerships designed to help bring the sport back to the spotlight it deserves.
The IJSBA has named Dustin Farthing and Farthing Racing as the official media partner for Yamaha WaveRunners and the 2025 SBT World Finals. Farthing, a decorated world-class racer and respected businessman, has built a reputation both on and off the water for professionalism, excellence, and innovation. By pairing his racing legacy with his media expertise, Farthing Racing will deliver coverage that captures the excitement of the sport while presenting it to audiences worldwide in a polished and dynamic way.
Fans around the world will gain unprecedented access to behind-the-scenes coverage, athlete features, and exclusive Yamaha content, offering a new level of engagement that showcases both the athletes and the machines that define personal watercraft racing.
“The IJSBA World Finals represents the ultimate stage for our sport,” said Dustin Farthing. “Partnering with IJSBA and Yamaha as the media partner allows us to elevate the exposure of this iconic event while showcasing the athletes, teams, and machines that define personal watercraft racing.”
In addition, the IJSBA is proud to announce a second media partnership with JB15 Group and its owner, Jim Beaver. Beaver, host of the nationally syndicated radio show and podcast The General Tire Jim Beaver Show, brings one of the most widely recognized voices in motorsports media to Lake Havasu. His program reaches millions of listeners across traditional radio, podcast platforms, and digital media, providing unprecedented exposure for PWC racing.
Beaver’s involvement also carries a strong tie to Kawasaki’s legendary Jet Ski brand, with which he has been involved in branded activities that connect mainstream motorsports audiences to PWC racing. Kawasaki’s famous Jet Ski product line has a nearly fifty-year history with IJSBA, making it one of the sport’s most enduring and iconic names. In 2025, Kawasaki will field a factory-backed international effort headlined by professional athletes Jimmy Wilson and Jean Bruno Pastorello, joined by Jonathan Phan, Hugo Pastorello, and Sugar Sato in their pursuit of podium dominance.
“Jim Beaver has been a fixture on the Colorado River Community adjacent to Lake Havasu as long as he has been a motorsports enthusiast—which is forever!!! His experience and passion for Personal Watercraft and the local water they will race upon makes him the ideal commentator to share perspectives about World Finals to the public,” said IJSBA’s Executive Director, Scott Frazier. “This partnership will help expand the reach of the 2025 SBT World Finals to new motorsports enthusiasts around the world and we are lucky to have his expertise.”
With these two powerhouse media partnerships, the 2025 SBT World Finals are positioned to reach new heights in visibility, professionalism, and fan engagement.
You can read both press releases in full below
The IJSBA World Finals, recognized globally as the pinnacle event of personal watercraft racing, will take place October 6th through October 12th, 2025 at the iconic Lake Havasu City venue. This event brings together the best racers, teams, and brands in the sport, showcasing the highest level of competition on the water.
Farthing Racing, led by multi-time champion Dustin Farthing, brings more than three decades of racing excellence and media innovation to the sport. Through this partnership, Farthing Racing will oversee media activations, content creation, and storytelling on behalf of Yamaha and the World Finals. Fans around the world will gain unprecedented access to behind-the-scenes coverage, athlete features, and exclusive Yamaha content.
“The IJSBA World Finals represents the ultimate stage for our sport,” said Dustin Farthing, Owner of Farthing Racing. “Partnering with IJSBA and Yamaha as the media partner allows us to elevate the exposure of this iconic event while showcasing the athletes, teams, and machines that define personal watercraft racing.”
IJSBA officials echoed the excitement, highlighting the value Farthing Racing brings to the World Finals. “We are thrilled to have Farthing Racing join us as our media partner,” said Scott Frazier. “Their racing heritage and commitment to high-quality media will enhance the visibility and professionalism of the 2025 SBT World Finals.”
With Yamaha’s continued dominance in personal watercraft racing and the SBT World Finals serving as the sport’s most prestigious event, this collaboration marks a significant step in expanding the global reach of PWC competition.
About IJSBA
The International Jet Sports Boating Association (IJSBA) is the worldwide sanctioning body for personal watercraft competitive racing. Headquartered in Half Moon Bay, California, the IJSBA oversees the rules, regulations, and organization of international competitions, including promoting the annual World Finals in Lake Havasu.
About Farthing Racing
Founded by multi-time national and world champion Dustin Farthing, Farthing Racing is a Monster Energy Yamaha Factory Team powerhouse dedicated to competition, athlete development, and media innovation in personal watercraft racing. With over 30 years of racing heritage, Farthing Racing continues to push the boundaries of performance both on and off the water.
The International Jet Sports Boating Association (IJSBA) is please to announce a second media partnership for the 2025 Short Block Technologies World Finals. JB15 Group and owner Jim Beaver are bringing his nationally syndicated radio show and podcast “The General Tire Jim Beaver Show” to the World Finals, with a particular emphasis on Kawasaki branded activities throughout the competition due to their partnership. Additionally Jim will bring his lifestyle brand “Misadventure Life” to the 2025 Short Block Technologies World Finals with his full activation trailer on-site and support for their sponsored athletes.
Jim Beaver is a professional radio and TV personality who is also a professional off-road racer. His radio show and podcast “The General Tire Jim Beaver Show” has produced over 1,200 weekly episodes and has been ongoing for almost 15 years online and on over 200 AM/FM networks nationally. His company JB15 Group consults for some of the largest automotive and powersports brands and events, and Jim personally is an athlete and ambassador for many of the worlds top automotive and powersports brands. Additionally JB15 Group is an agency for some of powersports leading athletes, and his Misadventure Life lifestyle brand supports many athletes and events in the powersports, motorsports, and action sports industries.
Kawasaki’s famous Jet-Ski product line has a long history with IJSBA spanning nearly fifty years of organized Personal Watercraft Racing together. Professional Athletes Jimmy Wilson and Jean Bruno Pastorello will headline factory backed efforts joined by Jonathan Phan, Hugo Pastorello, and Sugar Sato as an international effort to dominate the podium. Kawasaki Jet Ski’s legacy is spread across several amateur classes with even Vintage Ski Classes becoming some of the largest fields of competitors.
IJSBA’s Executive Director, Scott Frazier, stated “Jim Beaver has been a fixture on the Colorado River Community adjacent to Lake Havasu as long as he has been a motorsports enthusiast- which is forever!!! His experience and passion for Personal Watercraft and the local water they will race upon makes him the ideal commentator to share perspectives about World Finals to the public. This partnership will help expand the reach of the 2025 SBT World Finals to new motorsports enthusiasts around the world and we are lucky to have his expertise.”
IJSBA’s World Finals have been held each consecutive year in Lake Havasu City with the 44th installment occurring in 2025. The event will take place at Crazy Horse Campground and Resort with the principal days of racing taking place October 10, 11, and 12th. The event completely admission free and features a Personal Watercraft and Desert Powersports Trade Show as well as food trucks and other attractions. For more information, visit www.ijsba. com
