When Dustin Farthing talks about growing personal watercraft racing, he doesn’t just mean faster lap times and deeper fields. He means sponsors on the rig. He means trailers people can actually buy. He means a race weekend that looks, feels, and functions like a professional motorsports event from the moment the haulers roll in.
Farthing Racing’s newly announced partnership with Jason Dietsch Trailer Sales is the latest proof that the vision is more than talk.
Beginning immediately, fans and competitors will see the Jason Dietsch Trailers unit on full display at every IHRA event — a purpose-built custom rig that is a rolling display — part sponsor activation, part mobile dealership — giving racers, teams, and fans a ground-level look at what Jason Dietsch brings to the table in custom and production trailer builds.
It also brings something the PWC racing world has been working to attract for years: a major industry partner whose core business isn’t PWC-specific.
That distinction matters. Racing has always had endemic sponsors — the jet ski manufacturers, aftermarket parts suppliers, and industry insiders who show up because they’re already in the water. Those relationships are essential. But the path back to national sport status — the kind of recognition IHRA’s platform is designed to support — runs through the brands that don’t already have a reason to be there. When a company like Jason Dietsch Trailer Sales, which serves the broader motorsports, commercial, and recreational trailer market, sees value in PWC racing, it signals something real is happening.
Farthing has been one of the most decorated names in the sport for decades, accumulating world championships and building a team that operates at a level that justifies that kind of attention. But his role in the current era goes beyond the starting line. As a driving force behind the IHRA Professional Watercraft Series, he’s been working to build the commercial infrastructure — the sponsorships, the professionalism, the ecosystem — that sustained growth requires.
“This is exactly the type of partnership that elevates the entire sport,” Farthing said in the announcement. “Jason Dietsch Trailers represents quality, reliability, and performance — values that align perfectly with what we’re building at Farthing Racing and across IHRA.”
He’s not wrong about the alignment. Anyone who’s worked a race weekend knows that the logistics conversation starts long before the ski hits the water. Tow vehicles, trailer configuration, pit layout, fuel and equipment access — the infrastructure side of racing is unglamorous and absolutely non-negotiable. A partner who specializes in that space and brings it into the tent of PWC racing isn’t just adding a logo to a hull. They’re helping get teams and equipment safely across the country every weekend — and in a sport built around constant travel, transport matters almost as much as horsepower.
Jason Dietsch Trailer Sales operates out of locations in Ohio and Mississippi with nationwide delivery, and carries inventory ranging from stock units to full custom builds designed for motorsports use. Farthing Racing is encouraging competitors and fans to stop by at IHRA events to explore available inventory — and is offering IHRA-specific pricing for anyone who mentions the team.
“This is how we grow,” Farthing added. “Strong partnerships, real value for racers, and a shared vision for where this sport is going.”
The full press release is below.
