The Yamaha Brand’s core values extend from its Japanese manufacturing roots which bring to life some of the highest quality and most exciting products on Earth.
Its philosophy begins with the Japanese word “Kando” which Yamaha describes as the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value.
Yamaha WaveRunners give such excitement, satisfaction, and value through another Japanese philosophy called “Monozukuri.” As Yamaha points out, Monozukuri is about having a state of mind, the spirit to produce not only excellent products but also having the ability to constantly improve the production system and its processes.
When you ride one of these awesome machines, the rush of feelings generated are so powerful that they become almost indescribable. This Kando through Monozukuri is Yamaha’s “Art Of Making Things.”
This is only possible due to Yamaha’s strict adherence to their philosophy which begins with originality in innovation, superior technology, and design and style and leads into their statement that “for over 50 years, Yamaha has endeavored to create diverse value through products and services, and we promise to continue delivering excellence in order to create a more fulfilling life for people all over the world.”
We invite you to join in on the Yamaha Waverunner fun and start creating your own feelings of Kando today.
