There was quite a bit to celebrate at the most recent Miami International Boat Show; and personal watercraft was front and center for much of it. Yamaha Watercraft received two 2017 Marine Industry Customer Satisfaction Index (CSI) Awards from the NMMA. Based upon the overall satisfaction of customers of boat and engine manufacturers, Yamaha not only met but exceeded expectations, by either meeting or surpassing 90-percent in customer satisfaction surveys throughout the year.
Here’s the original press release:
Miami, FL – February 16, 2018 – Yamaha Watercraft was the recipient of two 2017 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction, presented at the annual Industry Breakfast at the 2018 Miami International Boat Show. The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers.
Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2017 and December 31, 2017. Participating manufacturers must survey all new boat buyers during this period.
“Fostering a culture of excellence in customer satisfaction not only builds exceptional brand loyalty, but creates an outstanding boating experience, ensuring that today’s boater remains the boater of tomorrow, and promotes industry growth by developing boaters into lifestyle advocates,” notes Robert Newsome, vice president of engineering standards and membership for NMMA.
“This is a tremendous honor for Yamaha WaveRunners and Boats, but the recognition lies with our dealers, who work closely with our customers, day in and day out in their dealerships, to provide an amazing and memorable experience around our products,” said Yamaha Watercraft General Manager Bryan Seti. “We accept these awards on their behalf, and congratulate them on a phenomenal year.”
