BRP, Inc., has announced that the new Design & Innovation Center in Palm Bay Florida – a part of the brand’s regional expansion – has now opened.
Funneling more than $15 million into the facility, the Palm Bay site will now not only provide R&D support for the Sea-Doo, Ski-Doo and Lynx power sport brand, but will work to provide design advancements across the marine industry at the new Center.
Denys Lapointe, chief design officer of BRP, Inc., explained, “By combining design and advanced concepts with R&D, we are able to explore new possibilities and create products that offer unique, innovative and exciting adventures for our riders.”
BRP Inc’s dedication to continual design innovation is recognized throughout the industry, and earlier this year, with the help of advancements made across the BRP lines, the company was awarded five Red Dot awards.
The Red Dot Design Award is one of the world’s largest design competitions and is established internationally as one of the most sought-after marks of quality for good design. Five BRP products were recognized by the Red Dot jury: the Sea-Doo Spark personal watercraft; the Advex snowmobile helmet, the Lynx Adventure Electric snowmobile, and the Can-Am Outlander Pro and Can-Am Maverick R off-road vehicles. The Sea-Doo Spark was also awarded an iF Design Award, which stands as one of the most prestigious in the world with over 10,000 submissions from around 70 countries.
You can read the full press releases below:
Palm Bay, Florida, September 20, 2024 – BRP Inc. (TSX : DOO; NASDAQ : DOOO), a global leader in powersports and marine products, is proud to announce the official inauguration of its Design & Innovation Center in Palm Bay, Florida, as part of its on-going expansion in the region. This cutting-edge Center, dedicated to advanced concepts and designs for on-water products, should bring significant innovation to the marine industry.
Over the past few years, BRP has also invested in its Research & Development (R&D) and testing facilities in Palm Bay, including the acquisition of additional land that offers access to diverse playgrounds. Today, with the establishment of its Design & Innovation Center and the enhancement of its R&D capabilities, BRP is establishing itself as a key player in the Palm Bay community, contributing to the economic and social fabric of the region.
“At BRP, innovation runs deep in our DNA and we are passionate about delivering outstanding riding experiences to our customers all over the world,” said José Boisjoli, President and CEO of BRP. “Our Palm Bay site plays a pivotal role in our innovation journey and this is why, over the last few years, we have invested more than 15 million US $ in this facility.”
“One of our greatest strengths as a company is the profound collaboration that exists between the design team, and the engineering and product teams. The Palm Bay site is the perfect illustration of this synergy,” said Denys Lapointe, Chief Design Officer of BRP. “By combining design and advanced concepts with R&D, we are able to explore new possibilities and create products that offer unique, innovative and exciting adventures for our riders.”
Palm Bay, a multi-generational and family-oriented community close to the ocean offers the perfect playground for BRP’s 60 employees to create and design marine products as well as push the boundaries of technology for both on-water and powersports products. This unique location enables the teams to stay on top of trends and identify emerging consumer needs and desires, as well as test products on the right playgrounds
Global Network of Innovation
On a global scale, BRP continually invests in research and development to build on its culture of innovation. With the resources of its state-of-the-art facilities around the world, the Company is committed to maintaining its leadership position in its industries. In Palm Bay, the R&D team focuses on the engineering of jet propulsion systems and powerpacks as well as calibration and testing to demonstrate product performance and durability.
The Palm Bay Design & Innovation Center is one of BRP’s three Design Centers worldwide. It acts as an extension of the Laurent Beaudoin Design and Innovation Centre in Valcourt, Québec—the largest design center in Canada—where the team creates designs for all of BRP’s existing product lines and explores advanced vehicle concepts. The third center, located in Sophia Antipolis in the south of France and inaugurated in 2023, focuses on advanced concepts for sustainable urban mobility.
The Palm Bay design team collaborates closely with its counterparts in Canada and Europe, leveraging BRP’s global footprint to share advanced concepts and ideas from around the world, catering to consumers across diverse markets and geographies.
Among the notable products designed by the Palm Bay team are the all-new Manitou Cruise and Explore pontoons, the Alumacraft Trophy and Competitor aluminum boats, and the Quintrex Freestyler boat.
Mastering Design & Innovation
in June of this year, Sea-Doo announced five new Red Dot Design Awards:
Valcourt, Quebec, June 18, 2024 – BRP inc. (TSX : DOO; NASDAQ : DOOO), a global leader in powersports and marine products, is awarded five Red Dot Design Awards.The Red Dot Design Award is one of the world’s largest design competitions and is established internationally as one of the most sought-after marks of quality for good design. Five BRP products were recognized by the Red Dot jury: the Advex snowmobile helmet, the Lynx Adventure Electric snowmobile, the Can-Am Outlander Pro and Can-Am Maverick R off-road vehicles, and the Sea-Doo Spark personal watercraft. The Sea-Doo Spark was also awarded an iF Design Award, which stands as one of the most prestigious in the world with over 10,000 submissions from around 70 countries.
“Recognitions like these highlight BRP’s commitment to innovate relentlessly and push the boundaries of design to offer the best and most transformative experiences to our riding and boating communities,” said Denys Lapointe, Chief Design Officer at BRP. “We are incredibly proud to see the work of our talented and dedicated teams recognized once more by our peers in the design and innovation communities.”
More on BRP’s Award-Winning Products
Advex Helmet
The Advex helmet is designed for comfort and functionality. Its advanced safety features and innovative communications system has created a design that allows trail riders to have a seamless experience and feel the synergy with their vehicle, gear and accessories. Adventurers can enjoy long days on the trail with a lighter helmet with a flexible face fitting ergonomic barrier, including cutting-edge humidity management for greater visibility and comfort. The contemporary design also offers an immersive and wide field of view. The Vibe communication system is fully integrated, allowing riders to interact with passengers or fellow riders and follow GPS instructions, greatly enhancing the experience and providing an increased sense of safety.
Lynx Adventure Electric
In 2024, Lynx introduced its first electric snowmobile: the Adventure Electric. This model enables an emissions-free winter adventure and offers a unique ride that is inviting for first timers to experience the world of snowmobiling and enjoy winter like never before. Powered by proprietary Rotax E-Power technology, this snowmobile is designed and purpose-built exclusively for Uncharted Society experience outfitters and tour operators, with features, power and range optimized for guided snowmobile excursions of up to 50 km.
Can-Am Outlander Pro
The new Can-Am Outlander Pro redefines what it is to be a true workhorse. Built on a solid foundation, the design teams worked tirelessly to integrate the needs of all riders by optimizing the vehicle for durability, power and most of all, storage flexibility. The Outlander Pro acts as a blank canvas, whereupon riders can integrate as many accessories as their needs require. Every nook and cranny in the vehicle can be used to add or remove accessories with ease, allowing drivers to use the Outlander Pro for the full range of tasks they need to complete in their day, and this, in all conditions and seasons. The powerful Rotax engine makes the vehicle fun to ride and improved ergonomics make the ride more comfortable for those long work days. Removable components make the vehicle easy to maintain, giving drivers a greater sense of confidence and safety when on a job site.
Can-Am Maverick R
Every detail of the new Can-Am Maverick R was thoroughly scrutinized in the design and engineering process to ensure an unmatched rider experience. The result is balance, comfort, quality, practicality and performance. Its cutting edge interior creates an immersive driver-centric experience with precision ergonomics and 10.25in digital touchscreen display for maximum visibility and control. The tall-knuckle suspension design prioritizes rider comfort and performance. The unique aerospace aluminum configuration reduces stress on components, providing superior bump absorption, increased torsional rigidity, improved stability and handling. Beyond performance, its interior was ergonomically designed with creativity and durable aesthetics.
Sea-Doo Spark
The 2024 Sea-Doo Spark is fitted with wider seats, more legroom and optimized inner leg protection compared to the previous models first launched in 2014. The improved maneuverability complemented with the new dynamic features allows riders to challenge themselves to new levels of fun. The design has also incorporated several ergonomic improvements for reboarding such as strategically placed and textured grips. The new Spark has improved cargo solutions with a larger front storage area and a watertight phone compartment for convenience and peace of mind. Moreover, the Spark is built entirely from recyclable materials such as Polytec™ and powered by the low-emission Rotax 900 ACE.
About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines and exploring new low voltage and human assisted product categories. Headquartered in Quebec, Canada, BRP has annual sales of CA$10.4 billion from over 130 countries and a global workforce of close to 20,000 driven, resourceful people.
