Long long ago, in a land far far away … well, OK, July 21, 2020 wasn’t THAT Long ago, but the places The Watercraft Journal featured on that day were – at least for many of us – far far away.
Because July 2020 was when BRP launched their brand new Uncharted Society.
Created specifically for the adventurous at heart – those who dream of exploring exotic destinations (aboard a Sea-Doo, of course), those who daydream of carving through Rocky Mountain snowy terrain (on a brand new Ski-Doo snowmobile) and those who yearned for a meandering trip through a a desolate western landscape (you guessed it – on a Can-Am) – Uncharted Society was the solution for the adventurer with, perhaps, dreams bigger than their pocketbook.
Kicked off as a test project, the idea behind Uncharted Society was to eliminate a hefty portion of the cost barrier to embarking on those dreamed-of adventures.
At the July 2020 launch, the program offered more than 40 expertly curated experiences using powersports vehicles in the United States. From the Grand Canyon, Zion National Park, the Gulf of Mexico, the Rockies, Joshua Tree, and more, BRP said the adventures were created to “encourage more outdoor enthusiasts to experience the thrill of powersports and for new audiences to live awesome adventures. This will in turn increase awareness of and access to BRP vehicles, and introduce them to a new generation that might not have had traditionally been exposed to the thrill of powersports. For each of our adventures, we are collaborating with the best certified local outfitters to ensure we provide the best, most memorable experience possible. Wilderness Collective offers a wide variety of adventures on various terrain types using different BRP product lines. “Our collaboration with Uncharted Society and BRP goes so much further than offering the best machines to our customers; we align on a passion for adventure, a deep understanding of our customers and a bold vision for the future of powersports adventures.” Steve Dubbeldam, CEO of the Wilderness Collective.”
“Over the past few months, we have been working with some of the best outfitters out there to reimagine powersports adventures and what they can offer to guests. Uncharted Society is our first step in making experiencing our products more accessible by bringing to the market a curated premium collection of adventures for all,” Simon Cazelais, Director, Content Strategy & BRP-X Innovation Lab, said at the launch.
So that was a little more than 4 years ago, and WCJ was curious to see if the program made it past its fledgling stage…
After visiting the Uncharted Society website, all we can say is, our Editor is currently packing her bags! (OK, (I WISH I was packing my bags!)
Unlike many creative and innovative ideas that flounder and die after the first blush wears off, Uncharted Society seems to be cruising right along at top speed – and their website is well designed to grab the attention of the adventurer-at-heart.
Although we have followed along on a few adventures with individuals, friends, couples and families that were arranged through the Uncharted Society in the past four years, WCJ has not yet given a tour around this well-laid out website, nor detailed exactly what BRP crafted to cater to its adventure-seeking audience.
From the original 30 adventure packages, Uncharted Society has now created more than 300 unique opportunities to fit just about any outdoor adventure aspiration – and while there are a plethora of stateside aventures just waiting for your next 3-day weekend or quick jaunt – for those with eyes set beyond America’s borders, there are international opportunities galore, including chilly Sea-Doo cruises in Alaska and warmer ones in Spain, ATVs in Iceland, a 5 day, 6 night guided Ski-Doo adventure in New Brunswick, Canada, Can-Am Maverick trips in the sand dunes of Dubai, and Ski-Doos in Chile.
With the arrangement of the website, you can find your perfect adventure a number of ways; by destination, by vehicle, by ride type (rental or guided), and by duration (Half day or less, Full-day, Multi-day, Multi-hour) – and there does seem to be a little something for everyone.
And if you’re not sure about jumping into the adventure – take a browse through the Uncharted Society Blog, and you may find just the right fit.
So, whether you have a specific adventure or expedition you’ve been dreaming about, or are just looking for inspiration, Uncharted Society is definitely a place to start planning when you’re ready to turn dreams into reality.
