International Women’s Day was celebrated worldwide last Friday, but in the PWC world, where some of the top racers, freestylers and race promoters/organizers are female – not to mention one of the best announcers in this, or any sport – women are celebrated on the regular. Add to that, the fact that the demographic makeup of recreational riders is steadily shifting to become a more even mix of men and women, and you have a perfect opportunity to recognize the role women – and girls – play in keeping the PWC industry relevant and exciting.
As BRP recently pointed out in a press release, women’s involvement in the powersports industry is not limited to “after the purchase;” and Sea-Doo put a spotlight on the active role played in the advancement of BPR’s line of powersport products by Product Analyst Marie-Eve Cyr – and her attention to making powersports ever more inclusive.
Read the full press release below:
BRP is known for breaking the norm, pushing boundaries, and doing things a little bit differently than everybody else, so it should come as no surprise that their teams are some of the most diverse in the industry, ensuring their products meet the needs and expectations of riders from a wide variety of backgrounds, ethnicities, and genders.
So with International Women’s Day taking place this month, we are putting the spotlight on one of the many women charting their course in the powersports industry at BRP—Marie-Eve Cyr.
As a Product Analyst on Sea-Doo’s Global Product Strategy team, Marie-Eve plays a key role in the new product development process, bringing her unique point of view and vision to strategy discussions steering the development and launch of BRP’s products.
Marie-Eve was lucky to be introduced to the world of powersports at a very young age, thanks to her family having a long-standing interest in the sport. Working at BRP, she blends fun and work, combining them to bring her experience and enthusiasm to the role.
“I am lucky to be surrounded by other women on my team, and to be able to share our experiences and visions to improve our work and our products,” said Marie-Eve. “For several years now, the women’s movement in powersports has been growing and I am grateful to be able to actively participate in it. I am lucky to be part of this community and to see it grow day by day.”
Bombardier Recreational Products Inc.
Marie-Eve’s passion for innovation in the industry guarantees all new Sea-Doo products are designed with a woman’s perspective in mind, ultimately leading to a more inclusive user experience, and hopefully, ushering a new generation of women into the sport.
