With yet another decade under their belt, and countless more satisfied customers in the ranks of WaveRunner, Yamaha is celebrating the come company’s 69th birthday.
While yesterday, July 1, was technically Yamaha Motor Company’s birthday, the fun didn’t stop there, and Yamaha is inviting customers and fans to join in on the celebration.
Below is the official Yamaha announcement, expressing gratitude to customers, and introducing the theme of this year’s #YamahaDay: “Let’s Take Kando Actions.”
On 1 July each year, we celebrate the foundation of Yamaha Motor Company in 1955. It’s a moment for the global Yamaha family to celebrate the legacy of Genichi Kawakami, founder of Yamaha Motor Company, who’s spirit of innovation and challenge lives on today.
Just a few days after its foundation, Yamaha entered its new YA-1 Red Dragonfly (Aka-Tombo 赤トンボ) in the two major race events in Japan: the Mount Fuji Ascent Race and the Asama Highlands Race. The new motorcycles achieved third and first place, respectively, and also claimed first place in the 125cc class for both events.
The annual Yamaha Day celebrations are a global event encompassing all products – including music; a day when Yamaha globally celebrates its shared values of innovation, excitement, confidence, emotion, and ties. Injecting these values into everything we do meets the expectations of our customers and gives us the energy to strive for greater goals.
The theme for Yamaha Day 2024 is Let’s Take Kando Actions, the theme invites everyone in the global Yamaha Motor family to think about the *Kando experiences they have enjoyed with Yamaha products, and share them with others. What Kando means to each person will differ based on lifestyle, culture, age, and even the Yamaha products they own.
To commemorate Yamaha Day 2024, Yamaha Motor Australia has launched its Let’s Take Kando Actions web page to showcase the essence of Yamaha’s brand structure and to share stories of #Kando from members of the Yamaha family. The page promotes Yamaha’s unique styles and provides a forum for sharing thoughts about what taking Kando actions means to each of us. Over the next few months we will seek out stories of Kando from Yamaha staff, dealers, ambassadors, and customers to be posted on this page via video and editorial content. We look forward to sharing the first of these with you soon.
Celebrate this 69th milestone with us by sharing what #RevsYourHeart by tagging us and including the hashtags #YamahaDay #YamahaDay2024.
To our amazing Yamaha WaveRunner customers, thank you for your unwavering passion for recreational boating! Your love for the water and adventure truly “Revs Our Heart.” Join us in celebrating this milestone as we continue to make waves and run the water!
