There are sponsorship announcements… and then there are the ones that feel like a signal.
The Progressive Insurance logo landing on the Monster Energy Yamaha Farthing Racing Team isn’t just another decal on a hull — it’s the kind of partnership that hints at where the sport is heading next.
Led by multi-time world champion Dustin Farthing, Farthing Racing has spent decades building one of the most recognizable and consistently competitive programs in personal watercraft racing. Now, with Progressive officially joining the effort for 2026, the team adds a brand that carries serious weight not just in insurance, but across the broader motorsports landscape.
And the timing isn’t accidental.
With the debut of the IHRA Pro Watercraft Series looming, the sport is stepping into something new — a fresh structure, new venues, and a push toward a bigger national spotlight. Partnerships like this don’t just support a team; they help validate the direction the entire industry is trying to go.
Progressive’s presence will stretch across the full Farthing Racing program — from racecraft and transport rigs to team gear and digital media — with on-site activations expected throughout the season. In other words, this isn’t a quiet logo placement. It’s a full-on integration.
For Farthing, it’s a natural fit.
Progressive has long been involved in motorsports, backing athletes and teams that live in that intersection of performance and precision. That aligns cleanly with what Farthing Racing has built: a multi-rider program running factory-supported Yamaha Motor Corporation equipment, backed by Monster Energy, and carrying a résumé stacked with national and world titles.
But beyond the résumé, this is about momentum.
The addition of a partner like Progressive reinforces something riders and insiders have been feeling for a while now — that personal watercraft racing is quietly building toward a larger stage. More structure. More visibility. And, increasingly, more attention from brands that don’t just dip a toe in, but commit.
We’ll get the first real look at the partnership when Farthing Racing rolls out at the Monster Energy St. Petersburg Grand Prix, kicking off the 2026 IHRA season in St. Petersburg, Florida.
And if nothing else, it’s another reminder that the coming season isn’t just about who wins on the water — it’s about how big this sport is about to get.
See full press release below:
Progressive Insurance Joins Monster Energy Yamaha Farthing Racing Team
Kennesaw, GA — March 2026 Progressive Insurance has officially signed on as a partner of the Monster Energy Yamaha Farthing Racing Team, marking a major addition to one of the most successful and recognizable programs in professional personal watercraft racing.
Led by multi-time world champion Dustin Farthing the Monster Energy Yamaha Farthing Racing Team has been a dominant force in the sport for decades. The new partnership with Progressive Insurance represents a significant step forward as the team continues to expand its racing efforts and build momentum heading into the inaugural season of the IHRA Pro Watercraft Series.
Progressive Insurance, one of the most recognized names in motorsports sponsorship and insurance services, will be featured prominently across the Farthing Racing program, including race equipment, team apparel, transport vehicles, and digital media throughout the 2026 racing season along with on site activations.
“Bringing Progressive Insurance into our program is a huge moment for our team,” said Dustin Farthing, team owner of Farthing Racing. “Progressive has a long history of supporting motorsports and performance-driven athletes, and having a brand of that caliber aligned with what we’re building at Farthing Racing is extremely exciting. We’re proud to welcome them to the team and look forward to representing them on the water all season.”
Farthing Racing competes aboard factory-supported equipment from Yamaha Motor Corporation and is backed by global energy drink brand Monster Energy. The team fields multiple elite racers and has earned numerous national and world championship titles across the sport’s top classes.
The addition of Progressive Insurance further strengthens the team’s already impressive partner roster and underscores the growing momentum within professional personal watercraft racing.
“As the sport continues to evolve and expand globally, partnerships like this help elevate the entire industry,” Farthing added. “We’re excited to work with Progressive and showcase their brand to fans and racers across the country.”
The Monster Energy Yamaha Farthing Racing Team will debut the Progressive Insurance partnership at the opening round of the 2026 IHRA Pro Watercraft Series season, beginning with the Monster Energy St. Petersburg Grand Prix in St. Petersburg, Florida.
With a renewed lineup of partners, riders, and equipment, Farthing Racing enters the 2026 season with one clear goal continuing its championship legacy while helping drive the future of professional personal watercraft racing.
Editor – [email protected]
Currently the Managing Editor of the Dalton Daily Citizen in Northwest Georgia, Jessica Waters is a photojournalist and reporter who has covered competition stock car racing, downhill skiing, motocross, horse racing and hydroplane races for more than 30 years, and added jet ski races and freestyle competitions in 2010, covering many competitions for local and national media outlets.
There are sponsorship announcements… and then there are the ones that feel like a signal.
