In yesterday’s Instagram Post, Sea-Doo highlighted nonprofit organization 4Ocean, which was out on a cleanup mission in the Florida Keys. Sea-Doo urged all PWC riders to join in the groups efforts, and to be mindful of waste when out riding.
On the 4Ocean Instagram feed, the organization offered the story of its creation by Alex Schulze and Andrew Cooper, and its guiding mission:
OUR STORY: We’re on a mission to end the ocean plastic crisis.
Alex Schulze and Andrew Cooper were inspired to create 4ocean after taking a surf trip to Bali, Indonesia, in 2015. While they had grown up in Florida and made their living from the ocean, Bali is where they truly began to understand the severity of the ocean plastic crisis and its impact not just on marine life, but on the coastal communities that, like them, relied on the health of the ocean to survive.
After speaking with local fishermen whose livelihoods were negatively impacted by plastic pollution, Alex and Andrew decided to build a company that would hire boat captains and fishermen in communities heavily impacted by plastic pollution as full-time, professional cleanup crew members to recover plastic and other harmful debris from the ocean, rivers, and coastlines seven days a week.
Since the very beginning, our co-founders envisioned a business model where the materials 4ocean crews recovered from the ocean would be used to develop new and innovative products that raise awareness about the ocean plastic crisis, fund a global ocean cleanup operation, and empower individuals around the world to end their reliance on single-use plastic.
Be sure to stay up with all the news from Sea-Doo, and keep track of the efforts by 4Ocean to de-plastic our oceans.
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