Winter might still have its grip on most of the country, but Sea-Doo is already pushing the conversation toward summer. The brand has announced its 2026 boat show season plans, confirming full corporate Sea-Doo displays at six major shows across the U.S. and Canada — along with a surprise color update for the Wake lineup.
For riders itching to get hands-on with the latest Sea-Doo models, boat show season is where the countdown to riding season really begins. Sea-Doo’s 2026 tour will hit four shows in the United States and two in Canada, bringing product experts, interactive displays, and owner-focused spaces directly to the show floor.
Sea-Doo 2026 Boat Show Schedule
Sea-Doo will appear with full corporate booths at the following events:
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Toronto Boat Show
Began Jan 17, runs through Jan. 25
Enercare Centre, Exhibition Place — Toronto, Ontario -
New York Boat Show
January 21–25
Javits Center — New York, New York -
Miami Boat Show
February 11–15
Miami Beach Convention Center — Miami, Florida -
Detroit Boat Show
February 12–15
Suburban Collection Showplace — Novi, Michigan -
Montreal Boat Show
February 12–15
Palais des Congrès — Montreal, Quebec -
Atlantic City Boat Show
February 25–March 1
Atlantic City Convention Center — Atlantic City, New Jersey
What Sea-Doo Is Bringing to the Show Floor
Sea-Doo’s booth experience for 2026 is designed to be more than just a walk-by display. Throughout each show day, attendees can expect scheduled product walk-arounds led by Sea-Doo product experts and brand ambassadors, offering a closer look at the brand’s current hero models and answering questions from first-time buyers and longtime owners alike.
Each stop will also feature a dedicated Sea-Doo Lounge, giving owners a place to recharge after hours on the show floor, along with a Sea-Doo Social Club area where riders can connect with local chapters and swap stories about favorite riding spots.
Sea-Doo is also leaning into show-only engagement, with attendees able to spin the Sea-Doo prize wheel for giveaways. At the end of the year, one participant who provides their information will win a fully customized Sea-Doo ride — including vehicle and accessories — valued at up to $20,000 USD.
A New Look for the Sea-Doo Wake Lineup
Alongside the boat show announcement, Sea-Doo also dropped a surprise winter reveal for wake-focused riders. The 2026 Sea-Doo Wake 170 and Wake Pro 230 will now be available in a new Teal Blue/Manta Green colorway, joining the previously announced Sand/Dazzling Blue option.
The Wake models have become a favorite among tow-sports riders thanks to standard features like Ski Mode, a dedicated Ski Pylon, and an integrated Board Rack. The new colorway adds a bold visual twist, giving the Wake lineup even more presence on the water when summer finally arrives.
With boat show season officially underway and 2026 models starting to take center stage, Sea-Doo is clearly aiming to keep riders thinking past winter — and straight toward their next day on the water.
