International Women’s Day may have sped by, but Yamaha knows a good thing when they see it, and they have turned the one-day recognition of the efforts, achievements and triumphs of women, especially those in the PWC world, into an ongoing effort and initiative.
Highlighting one of the most well-known, and most talented, among the elite cadre of women racers in the PWC sport, Yamaha recently put the spotlight on Sophie Francis, saying “International Women’s Day celebrates the incredible achievements of women who defy expectations and rewrite history. Meet Sophie Francis, a true trailblazer in professional watercraft racing. Sophie made history as the FIRST woman in P1 AquaX racing history to clinch a podium finish in the fiercely competitive Pro Enduro class, dominated by male athletes. What makes Sophie’s victory even more remarkable? She achieved this incredible feat just three months after having a baby.”
And while Sophie Francis is an apt and appropriate representative of what the women of this sport can accomplish, Yamaha is taking the heart and soul behind International Women’s Day – the celebration of all the phenomenal women who are rewriting the rules, breaking barriers, and making history – and is launching Women Run The Water, a movement that encourages and supports women who want to take control of their boating or personal watercraft experience.
Learn more about Yamaha’s Women Run the Water initiative and be sure to explore their resource library, as well as inventory of 2024 WaveRunners as well as a website full of tips, technical information, deals and ideas.
