What does a jet skier look like? Were we to ask you to describe a hockey fan, a skateboarder, or a NASCAR enthusiast, you could very easily draw up a pretty stereotypical outline of what you’d expect to see walking the mall or a high school campus. But how about jet skiers? Back in the mid-1980s, this question was easily answered with almost singularly one – and only one – name: JetPilot. Not only was the brand synonymous with top line performance gear (in the way of life vests, wetsuits, johns, boots, gloves, etc.), but JetPilot was also the source of all your casual apparel. If you were a jet skier, you wore JetPilot. That was your brand.
The brainchild of four friends in 1986 with a passion for jet ski riding and racing, they sought out to design and manufacturer the best-looking, most innovative riding gear and apparel. JetPilot’s side-entry vests are the standard for racers and performance enthusiasts. The brand’s wetsuits are chosen by professionals over any other brand. In recent years, shifted its focus from strictly PWC racing to all watersports including surfing and wakeboarding. And while there are plenty of banners promoting the other guys at the races, the omnipresence of JetPilot on the starting line has never faded.
Headquartered out of Carson, California and distributed to North and South America, Canada, the Caribbean, China, Taiwan, Hong Kong and Macau; JetPilot is making a new concerted push to put itself in front of more domestic riders than ever before. In working together with The Watercraft Journal, we’re going to bring you interviews with their biggest sponsored riders as well as reviews on their newest, most innovative products yet. Stay tuned!
