The Watercraft Journal By The Numbers: February 2014


It’s a discouraging thing for a personal watercraft enthusiast to wake in the morning to a front lawn blanketed in freshly fallen snow…particularly as they have been impatiently anticipating the final throes of winter to ebb. Many of us can’t help but feel just a modicum of despair when we watch the mercury slink down the thermometer yet again. Oh Spring, where art thou?

Nevertheless, The Watercraft Journal has yet to slow down. In fact, the circumstances are quite the opposite. Throughout the midst of this blistering season, the feverish pace of growth has yet to cease. Not only did The Watercraft Journal grow in readership – both new and returning – but in published content, advertisers and greater reach.

The Watercraft Journal happily announced the partnering with world famous jet angler, “JetSki Brian” Lockwood, but the addition of WMF Watercraft as its newest advertiser. This purpose of this month’s The Watercraft Journal By The Numbers is primarily for the benefit of current and would-be advertisers, and is, in large part, evidence of our commitment to full transparency. Something else not found with its competitors.

February 2014

Better Content, More Of It And Faster
Do you see that big fat bulge in readership on the graph above? That’s what happens when you’re the first in the world to bring to the masses comprehensive next-day race coverage from the global phenom, the Mark Hahn Memorial Havasu 300 as it celebrated it’s 10th anniversary, but that of the Champion Timepieces exclusive freeride weekend in Ensenada, Mexico…all in the same week! Our commitment to publishing the most exciting, entertaining and informative content is paying in worldwide readership.

News articles published in February: 25
Feature articles published in February: 12
Total word count: 13,071 words*

*When this number is translated to print publication standards equals a 118-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

More Readers, More Frequently and More Often
Even with the deficit of February’s shortened calendar, the readership of The Watercraft Journal has grown both in sheer readership and in welcoming new, enthusiastic readers. Not only that, but in addition to its partnership with GreenHulk.net, The Watercraft Journal is welcoming more readers from more diverse of sources like X-H2O and Jalopnik.

January
Total number unique readers: 6,520
Total number of articles read: 19,281
Percentage of new readers: 53.4%

February
Total number unique readers: 7,372*
Total number of articles read: 20,172
Percentage of new readers: 57.8%

*This number is considered equal to an individual sale of a single copy of a magazine.

Getting The Word Out
Some are a little unclear about The Watercraft Journal’s use of social media. Much like how any print magazine worth its salt will shell over big bucks to purchase the premier spot on the newsstand, so too do we, only Facebook, Twitter, Instagram, YouTube, and our weekly newsletter are our newsstand. Because, there’s a few billion people using these mediums versus the few thousands frequenting brick-and-mortar bookstores.

January Facebook readers: 1,944
January Facebook weekly reach: 28,075
Top Five countries: United States, Australia, United Kingdom, France, South Africa

February Facebook readers: 4,476
February Facebook weekly reach: 87,034
Top Five countries: Argentina, United States, Brazil, Greece, Chile

Any Minute Now…
While the Northern Hemisphere is still waiting out our Endless Winter, The Watercraft Journal will continue to carry the torch of excitement for when the ice thaws, the leaves begin to sprout and temperatures fatefully begin to rise. There’s a lot of great content coming this month, including more freeride surf action, some awesome PWC fishing, the world’s fastest PWC and of course, more daily news, reviews and interviews from the fastest growing personal watercraft magazine, The Watercraft Journal.

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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