The Watercraft Journal By The Numbers: March 2014


The American poet Henry Wadsworth Longfellow once quipped that “It takes less time to do a thing right, than it does to explain why you did it wrong.” In the brief past five months wherein The Watercraft Journal has published the Internet’s only daily personal watercraft magazine, our exponential growth evidences that our commitment to producing superior content, faster and for free is paying off.

The funny thing is that producing compelling, informative and entertaining originally-written content isn’t all that difficult. In fact, once you commit to doing the job right it sort of becomes second nature, like shampooing your hair or brushing your teeth (that is, if you have hair or all of your teeth). Then again, professional journalism is a trade that is not gifted but taught, and some simply refuse to be taught.

Case in point: The Watercraft Journal was the first to publish full-length, in-depth coverage of the Daytona Freeride, as well as the only magazine to cover the Champion Timepieces Mexico Freeride weekend, Pismo Spring Break Freeride and the Crescent City Spring Break Freeride. And our commitment to covering the freeride community is only a small portion of our comprehensive publishing schedule.

We are the only magazine to provide insightful and useful product and personal watercraft reviews, as well as in-depth interviews each and every week. These, in addition to our daily news articles, are mixed in with exclusive shop tours, late-breaking event coverage (regularly with huge photo galleries), videos, and technical how-to features…and we’re only a couple of days into Spring!

And again, the purpose of each month’s The Watercraft Journal By The Numbers is primarily for the benefit of current and would-be advertisers, and is, as we’ve said before, evidence of our commitment to total transparency.

March 2014

The Genuine Article(s)
Unlike other publications that merely “cut, copy and paste” articles pilfered from other sources, The Watercraft Journal prides itself on generating unique and professionally-written content, providing additional detail, quotes and/or insight when addressing a widely covered subject. But it its our full-length feature content where we shine most. We’re not seasonal. We’re not bimonthly. We’re daily, Monday-through-Friday. And that’s why more PWC enthusiasts come to us each day than any other magazine.

News articles published in March: 28
Feature articles published in March: 15
Total word count: 12,787 words*

*When this number is translated to print publication standards equals a 116-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

Real Readers, Real Performance
Here’s a fact: a magazine lives or dies by readership. And if the numbers teach us anything it’s that while a very healthy spike helped push February’s needle a tad higher, March’s steady consistency of increasing readers reading more articles more often means that we’re engaging our readership in new and better ways more regularly (whew! that sentence was a mouthful).

February
Total number unique readers: 7,372*
Total number of articles read: 20,172
Percentage of new readers: 57.8%

March
Total number unique readers: 6,757*
Total number of articles read: 20,220
Percentage of new readers: 54.9%

*This number is considered equal to an individual sale of a single copy of a magazine.

Socially Acceptable
Its funny how “if you can’t beat ’em, join ’em” has never been more true than this past month. Some have decried our social media effort, but in a hilarious turn of events, have about-faced on their position and greedily lapped up the benefits of digital marketing (although doing a lackluster job of mobilizing it into useful readership numbers). Our Facebook, Twitter, Instagram, YouTube, and weekly newsletter are carefully crafted, monitored and modified to derive the most efficacy, translating into engaged readers who will return again and again.

February Facebook readers: 4,476
February Facebook weekly reach: 87,034
Top Five countries: Argentina, United States, Brazil, Greece, Chile

March Facebook readers: 5,871
March Facebook weekly reach: 81,418
Top Five countries: Argentina, United States, Philippines, Brazil, Greece

Giving You One Really Good Reason
For the company looking for the maximum exposure possible for their brand from a personal watercraft magazine, there’s no better resource than The Watercraft Journal. And as this month has already shown, nobody covers all of the sport better, faster or more thoroughly…and again, it’s only the beginning of April! There’s a lot to be seen this month, including more freeride, some amazing technical articles and some really special interviews. If you’re looking at getting your brand in front of more eyes than anywhere else, then The Watercraft Journal is where you belong!

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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