So what happens the world’s most popular personal watercraft magazine launches a 100-percent free YouTube series that pairs its industry-leading reviews of the latest PWC models, as well as its stunning and exciting adventure rides? You get insightful, fun and entertaining information that not only equips you with the right knowledge to make a smart purchase, but also gets you excited to hit the water as soon as possible.
When The Watercraft Journal launched its YouTube channel, we did so under the title “Long Haul” as that was the name of our initial adventure ride – what is known now as Episode 1 of Long Haul. We continued in this pattern for two years, producing new and fresh episodes on a monthly, and soon bi-monthly basis. With just under 40 episodes, and well past a million and a quarter views, we were pretty dang happy.
Yet, there was one small problem. Folks who were searching YouTube for info on the newest personal watercraft were finding us, but with zero understanding that Long Haul was part of The Watercraft Journal! They had no clue we were a magazine offering far more information than what we could cram into a short video. Despite the hyperlinks, mentions in the video or otherwise, we couldn’t convey the message that Long Haul and The Watercraft Journal were one in the same. Something had to change quick.
So alas, the decision was made late last year: the “Long Haul” title had to go. Now, we want to introduce you to The Watercraft Journal. The show is pretty much the exact same thing as Long Haul, just under the magazine’s proper name. Well, sorta. For 2019 and beyond, you’re going to see a far higher quality of video with more descriptive graphics, data and pop-up captions. There’s a lot of information to be shared, and frankly we want to elevate our game.
Below is the official video introduction for the new The Watercraft Journal series. Enjoy!
