From WaveRunners to motorcycles, and everything in between, Yamaha is known for inspiring generation after generation of powersports enthusiasts through its innovative vehicles and products. That’s why Yamaha Australia decided to launch the Motor Life Passion blog; featuring “stories of people, places, and lifestyles touched by Yamaha.”
According to Yamaha, “The name Motor Life Passion is a combination of three elements that provide the means for what we do. Yamaha Motor encompasses the wide range of products we manufacture for work, for play, and to make everyday tasks easier and more enjoyable. Lifestyle is what we all choose when purchasing and enjoying Yamaha products, and Passion for the Yamaha brand is something we share with our customers and dealers.”
With this new blog, Yamaha fans in Australia and New Zealand – as well as those across the globe – will have the opportunity to share the ways that Yamaha products have made an impact on their lives. The blog is already populated with some great editorial and video content, featuring stories from Yamaha enthusiasts and articles about some of Yamahas most innovative offerings.
“From motorcycles to marine products, urban mobility, next-gen technology, environment issues, and so much more; every day millions of lives around the world are connected to Yamaha in some way. The driving force behind Motor Life Passion is to share some of these amazing stories.” According to Yamaha’s Corporate Branding Department Communications Manager, Chris Dobie.
