For anyone paying close attention to the boating market, they will have seen that pontoon boats are without a doubt, the single most popular segment today. Pontoon sales have eclipsed all other markets (in many cases many times over) and show zero signs of slowing down. Clearly wanting a healthy slice of that pie, BRP recently completed the acquisition of Triton Industries, Inc., including its Manitou brand of pontoon boats.
The purchase squarely sets BRP back in the mix of the boating market, as well as gives its Evinrude outboard engine brand a very stable platform from which to shine. The offerings from Manitou are notably more luxurious than your run-of-the-mill family pontoon, and offer features that you’d only expect from a top-of-the-line brand. Now, BRP notably sold off its jet-powered boat line back in 2012 to the then newly-acquired and relocated Scarab brand, which has since grown the lineup to include 12 models.
Here’s the original press release:
Valcourt, Quebec, August 29, 2018 – BRP (TSX:DOO) announced today that it has completed its previously announced acquisition of Triton Industries, Inc., the leading North American manufacturer of premium luxury and performance pontoon boats under the Manitou brand.
As the second boat acquisition complementing the existing outboard engine portfolio, Manitou’s addition to BRP’s Marine Group further solidifies the company’s position in the marine industry. BRP’s goal is to continue, over time, to transform the customer experience, drive opportunities for dealers, provide overall efficiencies to the new BRP Marine Group and bring innovation to the marine industry.
This acquisition will allow BRP and its Marine Group to leverage Manitou’s strong brand, high quality pontoons and recognized technology that have driven its growth and success as one of the preeminent pontoon manufacturers in the U.S.
For additional information on Manitou, visit manitoupontoonboats.com
