In Living Color: Unlimited Saturates The Market


A spate of sedate color schemes seem to be desaturating much of the PWC world lately, with toned-down colors and muted hues popping up in everything from rash guards to wetsuits to ski graphics.

Unlimited PWC Products, however, is having none of that nonsense!  With a push of product teases and highlights over the past few months, the performance parts and apparel brand – already known for the  style and flare of their offerings – has splashed bold and eye-catching color across their website and social media pages, on everything from race gear to engine parts.

And Unlimited customers are tickled (Neon) pink (and blue, and green, and highlighter yellow) about the anything-but-boring aesthetic.

With a personality that harkens back to the 80s and 90s retro style, but updated with imaginative color blocking, modern detailing, and advanced materials, Unlimited is putting some pizazz back in the PWC game. The move is one finding favor with many recreational riders who are looking for gear and decked-out skis that look as fun as the adventures they head out on. The look is also one that has secured the attention of some well known names in the PWC race world, as evidenced by Raphael Maurin and Valentina Lezcano.

Be sure to check out Unlimited’s website, where you can find the hue to suit you, whether you are looking for accessories, apparel and riding gearengine parts and components, hull components, or steering and control essentials.

 

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Jessica Waters

Editor – [email protected] Currently the News Director at WNEG Radio in Northeast Georgia, Jessica Waters is a photojournalist and reporter who has covered competition stock car racing, downhill skiing, motocross, horse racing and hydroplane races for more than 30 years, and added jet ski races and freestyle competitions in 2010, covering many competitions for local and national media outlets.

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