America’s Motor Sports Partners With The Watercraft Journal For 2014

It’s never a bad morning when you can announce the addition of one of the leading Sea-Doo dealership networks in the middle South as your newest advertiser! All of us here at The Watercraft Journal are very excited to break the news that America’s Motor Sports has climbed aboard for 2014. The Tennessee powersports dealer was recently honored as one of PowerSports Business’s “Power 15 Dealers,” in addition to being an active member of BRP Dealer Board.

Meeting the needs of powersports enthusiasts in the middle South/Tennessee region with three strategically located stores in Nashville, Madison and Dickson, America’s Motor Sports has been family-owned since its earliest days as a single store in 1982. Owner Chris Watts grew up in his parents’ original store, working summers and weekends before earning a degree from the University of Tennessee in 1994 and eventually taking control of the thriving three store chain.

Since then, America’s Motor Sports has seen double-digit growth over the past two years, citing a personal, tailored sales approach as key to the dealership’s success. Now with three stores servicing the whole Nashville, TN area, the dealer network sells and services Honda, Suzuki, Yamaha, Kawasaki, Polaris, Can-Am, and Sea Doo.

“We have our sales guys get back to basics, so to speak — work the desk, find out what the customer wants,” Watts explained. “We may not have every single unit available, but between the three stores, most likely we’ll have it. And if we don’t have it, we’ll get it from our competitors.”

Together with The Watercraft Journal, America’s Motor Sports will be also be encouraging enthusiasts to explore its online OEM parts locator and store to best keep their PWCs in top running condition. Make sure to keep an eye out for future technical articles coming out of America’s Motor Sport’s service department in the next few months!

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Kevin Shaw

Editor-in-Chief – Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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