BRP Wins Innovation Award For Sea-Doo Spark Watercraft

There’s nothing like starting off of the right foot, and at the Miami Boat Show Sea-Doo did exactly that, receiving the National Marine Manufacturers Association (NMMA) Innovation Award – for a sixth time – for the all new Sea-Doo Spark watercraft.

The award was issued for the creative use of new materials, processing and manufacturing as well as opening up a whole new demographic of buyers to the marketplace thanks in large part due to the Spark’s entry price of $4,999.

The Spark continues to draw in new and curious buyers and looks to be a runaway hit for 2014. Here’s the original announcement made earlier today:

Miami, FL, February 13, 2014 – BRP’s Sea-Doo Spark watercraft adds a sixth National Marine Manufacturers Association (NMMA) Innovation Award in six years to the company’s collection of marine industry accolades.

NMMA Innovation Award judges noted, “The Sea-Doo Spark is expanding the entry level of boating. At half the weight and half the price, you can still have all the fun on the water. “ Hours after my ride I could still taste the adrenaline,” said Ann Dermody, member of the judging panel.

The Sea-Doo Spark watercraft features a nimble and compact design thanks to an all-new Exoskel architecture and the use of a new, lightweight, durable and recyclable Polytec material. The mould-injected process allowed BRP designers to implement new concepts in the area of shape and structure leading to a unique look and offering an equally refreshing way to play on the water. The most accessible new watercraft on the market, the 2014 Sea-Doo Spark PWC, costs nearly 40% less than its closest competitive model* and is the most fuel-efficient watercraft in the industry**.

“BRP saw an opportunity to develop a more accessible watercraft for the next generation of boaters and filled that need with the introduction of the Sea-Doo Spark,” said Yves Leduc, vice-president and general manager, North America division. “The development of the Sea-Doo Spark model challenged everything we knew about building watercraft. Winning the NMMA Innovation award is a tribute to BRP’s success in answering this challenge through advanced concepts and processes that will have a positive influence on all future watercraft design.”