BRP Wins Innovation Award For Sea-Doo Spark Watercraft

There’s nothing like starting off of the right foot, and at the Miami Boat Show Sea-Doo did exactly that, receiving the National Marine Manufacturers Association (NMMA) Innovation Award – for a sixth time – for the all new Sea-Doo Spark watercraft.

The award was issued for the creative use of new materials, processing and manufacturing as well as opening up a whole new demographic of buyers to the marketplace thanks in large part due to the Spark’s entry price of $4,999.

The Spark continues to draw in new and curious buyers and looks to be a runaway hit for 2014. Here’s the original announcement made earlier today:

Miami, FL, February 13, 2014 – BRP’s Sea-Doo Spark watercraft adds a sixth National Marine Manufacturers Association (NMMA) Innovation Award in six years to the company’s collection of marine industry accolades.

NMMA Innovation Award judges noted, “The Sea-Doo Spark is expanding the entry level of boating. At half the weight and half the price, you can still have all the fun on the water. “ Hours after my ride I could still taste the adrenaline,” said Ann Dermody, member of the judging panel.

The Sea-Doo Spark watercraft features a nimble and compact design thanks to an all-new Exoskel architecture and the use of a new, lightweight, durable and recyclable Polytec material. The mould-injected process allowed BRP designers to implement new concepts in the area of shape and structure leading to a unique look and offering an equally refreshing way to play on the water. The most accessible new watercraft on the market, the 2014 Sea-Doo Spark PWC, costs nearly 40% less than its closest competitive model* and is the most fuel-efficient watercraft in the industry**.

“BRP saw an opportunity to develop a more accessible watercraft for the next generation of boaters and filled that need with the introduction of the Sea-Doo Spark,” said Yves Leduc, vice-president and general manager, North America division. “The development of the Sea-Doo Spark model challenged everything we knew about building watercraft. Winning the NMMA Innovation award is a tribute to BRP’s success in answering this challenge through advanced concepts and processes that will have a positive influence on all future watercraft design.”

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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