Jet Ski Apparel Brand Liquid Militia Announces Closure After 14 Years

A little over a week ago, the fan-favorite apparel brand Liquid Militia announced through all of its media channels that it will be closing on June 27th (or when its stock is depleted). This came as a shock to many as the brand has been a mainstream staple of the hardcore sport for the past 14 years, producing T-shirts, hats, hoodies and more over its near decade-and-a-half run.

Sponsored riders and friends to the founders Shawn Alladio, Kyla Dominguez and Ryan Smith, will remember the annual Liquid Militia private team weekends in Goleta, CA, which invited those to camp out on the beach and enjoy a weekend of riding and socializing.

Right now, the remainder of Liquid Militia’s inventory is being sold at a heavily discounted 65-percent off. All items can be found online at the official website store. It is sad to see any company that so passionately supports the sport close, and invite all to swing by Liquid Militia’s store and pick up an item or two.

Here’s the original press release issued May 17:
After 14 years in business Liquid Militia® LLC is closing its doors. It has been an incredible journey and we are very proud of the brand, but it’s time to forge ahead. We thank our loyal customers, riders, and supporters.

Check out the Liquid Militia® Liquidation Sale! Going on now! We have big discounts on all our in stock items. Our final sale day ends June 27th or when stock runs out. All sales are final.

Liquid Militia’s last day of business will be June 30th, 2018. Contact us at if you have any questions.

A new company has been formed to continue to support LM Print business customers. Please contact us (949) 667-2699 for any inquires.

It’s been a fantastic experience for all of us. We thank you all!

Pablo, Shawn, Kyla and Ryan

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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