Legacies… there’s just something about powersports that attracts them. Strike that, it doesn’t attract them as much as it builds them. I’m not talking about the everyday standard definition of a legacy; I’m not talking about the noun “legacy.” I’m not talking about something you leave behind; no, this legacy is something a bit different and a bit deeper. This legacy refers to a competitor, an athlete, who follows in the footsteps of a family member who achieved success within the sport.
Powersports are riddled with legacy families… where generations share a passion and talent in the same arena. The racetrack has its names: Nascar’s Elliott and Earnhardt, IndyCar’s Unser and Andretti; Kenny Roberts Jr. and Sr. in MotoGP; Motocross’ Everts. And in PWC racing, we all know the names: Farthing, Nehme, McCluggage, Snyder.
But in PWC racing, as in other extreme powersports, what happens off the track is often as important as what happens after the flag drops, and legacies are built equally strong behind the scenes.
With the tragic passing in early June of Dean Charrier, just such a legacy is becoming apparent, as Dustin Charrier, always present as a part of Dean’s Team, is now both honoring his father’s legend, and stepping onto his own path. In a post on social media yesterday, July 22, Dustin introduced Dean Strong Watercraft Performance.
“Every day I was working side by side with Dean, and he taught me invaluable lessons and gave me priceless knowledge. He was truly a genius and I believe he was the best in the world at what he did. I’m thankful for everything that he has passed down to me,” Dustin wrote.
“With Dean gone, so is Dean’s Team Racing. The brand and team was Dean’s since the 1990’s. It was his brainchild, his passion, and his business. Now, I am on a new path of my own making. In paying homage to everything Dean has done for not only myself but for the watercraft world, I am proud to introduce Dean Strong Watercraft Performance.”
The new Dean Strong Watercraft Performance website includes a slew of product and service categories, including Accessories, Air Intake, Apparel, Cooling Upgrades, ECU Reflash, Engine Upgrades, Exhaust, Fuel, Handling Upgrades, OEM, Performance Kits, Pump / Prop, Steering Upgrades, and the site is running sale, with 10% off of all performance products.
You can also find more products and services on the Dean Strong Watercraft Performance Facebook page, and in the full release from Dustin, which is included below.
Introducing Dean Strong Watercraft Performance
Dustin Charrier here – if we have not met, I am Dean Charrier’s son.
Dean Charrier, of Dean’s Team Racing & Watercraft Performance, spent over 30 years in the watercraft performance industry, and saw more success than anyone in the world.
Dean and I turned Dean’s passion into a family business in 2016. Since then, we have strived to bring the best of the best to the general public and have made world-class performance accessible to everyone on the water. Dean’s knowledge was instrumental in building Dean’s Team and making it the preferred provider of specialized watercraft parts & performance.
On June 12 2025, Dean Charrier passed away.
Since then, I have worked night & day to carry on my dad’s legacy and business that we built together.
Every day I was working side by side with Dean, and he taught me invaluable lessons and gave me priceless knowledge. He was truly a genius and I believe he was the best in the world at what he did. I’m thankful for everything that he has passed down to me.
With Dean gone, so is Dean’s Team Racing. The brand and team was Dean’s since the 1990s. It was his brainchild, his passion, and his business.
Now, I am on a new path of my own making. In paying homage to everything Dean has done for not only myself but for the watercraft world, I am proud to introduce Dean Strong Watercraft Performance.
With Dean Strong Watercraft Performance, my goal is to go above & beyond what Dean’s Team has accomplished. I am offering all of the same specialty packages, Dean’s famous ECU reflash service, performance parts curated from superior brands, and all of the knowledge that Dean instilled in me. I plan on spreading his legacy even further by reaching across the country & the globe with even more content, even more packages, and even more services for the personal watercraft community.
I would like to thank everyone for their support. I am very much looking forward to getting back to business as usual, and pushing the limits of exceptional service & extraordinary performance.
