New PWC Sales Reach 10-Year Record High in UK


It’s a song that we at The Watercraft Journal have been singing for a while now; the PWC industry is really banging on all eight cylinders – particularly when it comes to new vehicle sales. For 2018, the worldwide sales reached over 63,000 units sold. Why that’s a far cry from the heyday years of 100,000 new units sold in 1995, over sixty-thousand is a tremendous feat considering that we were seeing numbers as low as the 20’s just 8 years ago.

While we mainly keep a close watch on how the industry is growing here in the US, we were excited to learn (and share) that new personal watercraft sales in the United Kingdom have reached a 10-year high. And it’s not just a flash in the pan, either; UK new unit sales are increasing by 14-percent, which puts 2019 on track to either meet or exceed 2008’s record sales of 1,780 new units sold. Now that is something to get excited about!

In a recent Facebook post, the Personal Watercraft Partnership (PWP) wrote: “Ski sales approach 2008 record levels. Some great industry news to share. 2018 witnessed 14% YOY increase in sales of skis. That’s 1,526 compared to 1,341 in 2017. In 2008 a record 1,780 were sold. What will 2019 bring?”

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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