The Watercraft Journal By The Numbers: March 2016


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Today’s edition of “By The Numbers” is particularly special. Not just because we’re entering prime riding season not just for the warmer states in the Southwest and Florida, but for the Northern Hemisphere as a whole, but because The Watercraft Journal has also entered into a far stronger position both within our industry, and with the central (and most desirable) demographic in our marketplace. As we welcome Spring, we’ve also welcomed a new thrust of older, more established PWC enthusiasts, elevating our average engaged reader’s age from 35 years old to 45. For those to which it matters, this places our relevancy squarely within the most coveted demographic in powersports.

For those already engaged in an advertising program with The Watercraft Journal, they are reaping the benefits of having their digital advertisements – and the supplementing editorial content assigned to their program – place their brand, products and services before more eyes (eyes belonging to self-described personal watercraft enthusiasts) than anywhere else. For those considering an advertising program with The Watercraft Journal, never before has this media outlet been more prepared to provide your company the utmost in positive, affirming exposure than ever before. Our content blends seamlessly with its advertisers’ marketing efforts providing a smooth transition between content creation and product placement.

And for those who still aren’t exactly convinced that advertising with The Watercraft Journal is right for you; allow us to submit the following: Are you looking for real-time tracking of your advertisement’s performance? Are you looking for a reliable, consistent and honest outlet to actually deliver on its commitments? Are you wanting to place your unique brand, products and services in front of the single-largest, most engaged audience in this niche industry? And lastly, are you prepared to work with a company whose goals match your own? If so, there is no other competitive resource than here at The Watercraft Journal. But don’t take our word for it, read the cold, hard numbers below:

March 2016

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Leaping Ahead of The Rest
It’s worth noting that while the temperature outside is steadily climbing, so has the readership of The Watercraft Journal – but not just as the mercury climbs, but even over the winter months. That’s because we produce regular, reliable and consistent editorial coverage of the industry. We reach more enthusiasts (where they are – online) than any other outlet. We are the only outlet providing news, technical content, and product reviews. And more importantly, our performance numbers published here are proof of concept. One might think this level of growth for such a publication is unbelievable, but not so when you compare it against the those few websites, blogs and magazines attempting to compete today. When you do that, there’s simply no comparison.

February 2016
Total number unique readers: 20,622*
Total number of articles read: 45, 465
Percentage of new readers: 61.54%

March 2016
Total number unique readers: 22,765*
Total number of articles read: 50,778
Percentage of new readers: 62.43%

*This number is considered equal to an individual sale of a single copy of a magazine.

Ramping Up Production
As a seasonal industry, it’s indicative when the riding season truly begins. The press releases from companies start pouring in, announcements for new events and race series spring up, and the backdrop in our pictures goes from a little gray and gloomy to bright green tree lines and blossoming hillsides. But never does the daily content end, never a day goes by without new and uniquely-written articles from The Watercraft Journal. Providing coverage from the entirety of the personal watercraft industry – be it touring, fishing, racing, freestyle/freeride, or do-it-yourself tech – we bring the enthusiast the widest array of coverage possible.

News articles published in February: 30
Feature articles published in February: 7
Total feature word count: 5,264 words*

News articles published in February: 25
Feature articles published in February: 11
Total feature word count: 9,164 words*

*When this number is translated to print publication standards equals a 78-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

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Jumping A Demographic
It speaks volumes when The Watercraft Journal can leap not only one, but two age brackets in the space of a month. For those taking note and comparing from last month’s “By The Numbers” will see that our recent social media engagement not only shifted a step away from the 13-24 age group, but two, placing our core engaged readership squarely in the prime purchasing age group 35-54 years old. As the first and only source for PWC news, reviews, tech and coverage in this industry, people turn to our Facebook, Twitter, Instagram, YouTube, and weekly newsletters, as a reliable resource. If they’ve got a computer, a laptop, tablet, smartphone or Apple Watch, they’re reading The Watercraft Journal

February Facebook likes: 15,375
Top Five countries: United States, Australia, Canada, Japan, United Kingdom

Making A Change
For those who have been “on the fence” about partnering with The Watercraft Journal, now is the time to act. The prime riding season is ready to strike, and if you haven’t equipped your sales team with all of the forces at your disposal, then you’re doing them and your company a disservice. Only The Watercraft Journal can offer your company the largest degree of exposure to a dedicated, engaged and active audience of PWC enthusiasts. There are literally no others who wield a larger readers. None. Thinking a few updates to your company’s Facebook page or some shared Instagram posts will carry you through the season is a flawed strategy, and many of our own current advertisers will tell you. Advertising with The Watercraft Journal renders results. So, if looking to reach a broader base and spread the word about your brand, product and services, let The Watercraft Journal be your resource and email kevin.shaw@shawgroupmedia.com about advertising your company in the single-most popular PWC magazine today.

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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