Video: 701 Industries’ Insane Durability Tests For Its Steering Nozzles


Listen, we’ve all seen our fair share of late night infomercials shilling “indestructible” items – but we think we’ve actually seen something that is, for all intents and purposes, idiot-proof. Following a video posted on 701 Industries’ Facebook page, we dug a little deeper and were completely impressed with the company’s proprietary Duro Trim Nozzle.

Made specifically for freeriders, the Duro Nozzle is formed from a flexible urethane that is rigid during use, but able to flex under stress and absorb seemingly endless blunt force impact – particularly from hitting the seafloor upon reentry – protecting other pump parts from impact and keeping them from failing. Priced at $89.00 (AUD) the nozzles are in high demand and a waiting list continues to compile.

But that’s what is expected from a company producing top quality products for Yamaha WaveBlasters, SuperJets and a wide variety of aftermarket hull manufacturers. 701 Industries was founded by Dave Dale in 2013 to service an industry where aftermarket parts were “drying up,” by designing and crafting innovative parts for jet skis.

The video you see below is possibly one of the most over-the-top, insane durability tests, ranging from direct hits from hammers, rocks, stomping and even a small panel truck. Oh yeah, and make sure you see how the Duro Trim Nozzle fares when crushed in a hydraulic press. IF that doesn’t convince you, nothing will.

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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