One of Europe’s most popular manufacturers of soft goods riding gear, Jobe decided to switch things up a bit for 2015 throw in some color to their products. Breaking away from last year’s collection of black and white riding gear and apparel, Jobe’s Ruthless lineup gives riders a new range of wetsuits (with new aggressive color accents).
To ring in the new lineup, Jobe produced a whole new catalog of the Ruthless lineup and a series of videos to reveal their new products – like Jobe’s Ruthless Long John Men F-Flex with yellow accents. While the catalog and videos have been circulating around the Internet for a few months, Jobe recently released a fun behind-the-scenes video of the photoshoot not only highlighting the new Ruthless products, but all the fun everybody had.
In addition to the new men’s collection, the women and kids collections got new colorful designs as well. You’ll spot a few cool additions to the Jobe line like some sweet towables and even lifevests for your dog! There’s lots to be seen in the new catalog, so after you watch the video below, make sure to peruse the new Ruthless collection by clicking HERE.