Yes, this might not be watercraft is however it is rather significant industry news, particularly when c0nsidering where the manufacturer in question is headed. BRP is the parent company of Can-Am, Sea-Doo, and Ski-Doo have just announced that they are bringing back the Can-Am motorcycle with an electric lineup.
We are faced with the fact that the industry of motorsports and auto manufacturers are being continually forced closer towards electric offerings due to regulatory actions of state and federal governments. As sad as this is, it is the way of the foreseeable future. Can-Am is now the first powersports manufacturer to offer a complete all electrical lineup for motorcycles.
As stated by BRP in a press release below, “With the motorcycle industry shifting to electric we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market. This new product category is extremely important to us and we are thrilled that Can-Am motorcycles are the first EV models in the BRP electric lineup to be confirmed to consumers.”
With this confirmation, one thing we know for sure is that BRP is dedicated to the motorsports industry no matter what happens due to emissions regulations. As they are planning to be here for years to come. This is fantastic news as the industry source to shift all we can see is how other manufacturers will compete in the new EV space.
Original press release:
Valcourt, Québec, March 25, 2022 – BRP Inc. Announces today that the iconic Can-Am brand is returning to its motorcycle roots with a product line-up that will be completely electric. To mark the 50th anniversary of the beloved Can-Am brand, the Company will launch a family of electric 2-wheel motorcycles.
“With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market. This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers. Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts”, said José Boisjoli, President and CEO of BRP.
The first Can-Am motorcycle was introduced in 1973 and immediately reigned over motocross and endurance racing. The instant success elevated the brand to an iconic status right from the start. Half a century later, the new products have been developed with many different riders in mind, more specifically for those who crave adventure, seek the thrill of the open road, long for a quiet ride in the country or want to liven up the city streets. Riders can expect these new state-of-the-art electric Can-Am motorcycles to be perfect for everyday commuting and, to stay true to the track & trail heritage of the brand, recreational on- and off-road riding.
