One of the single-most important achievements made by AJ Handler and the whole team at Pro Watercross has been the CBS Sports broadcasting of its annual World Championships held in Naples, Florida. In its third year now, the event is steadily climbing in attendance and importance among racers, sponsors – and in no small part to the televising of the “Pro Show” events – public appeal.
Jet ski racing is an incredibly visual sport and requires exposure to a far larger audience than bleachers on the sand can provide. The Handlers clearly understood this at the get-go, and the CBS Sports partnership has been a particular boon.
A little over a month ago, Pro Watercross uploaded the complete one-hour recap of the 2017 Broward Motorsports Pro Watercross World Championships first aired on CBS Sports on November 5, 2017. If you’ve got the time, watch it in its entirety, and also remember that The Watercraft Journal also provided a complete recap and photo gallery a week after the event, which you can read HERE.
