Even as today’s personal watercraft feature some of the most advanced safety and accident-preventative technology, not to mention high tech engine management systems, GPS tracking and bells and whistles, PWC are still held in a pretty low regard. All it takes is somebody posting that worn and weary image of Kenny Powers on his purple and leopard runabout to be reminded of this.
The latest in “PWC-in-media-as-a-punchline” is the very groan-worthy commercial featuring an equally worn and weary funnyman, Larry The Cable Guy talking on behalf of Prilosec OTC heartburn medication. Featuring the corpulent comedian at a typical lakeside BBQ, he quickly jumps aboard a garishly-wrapped Yamaha VX. Very obviously doubled with a slimmer stunt double, Larry proceeds to rips around the lake before jumping (and extinguishing) a flaming hoop.
Thankfully, Larry is seen wearing a life vest (albeit camouflage), which is better than most depictions of jet skiers in media. No doubt the heartburn-relief ad spot will spark memories of other advertisements using watercraft, such as the hilarious Terry Crews Old Spice ad spots from early last year, as well as many others.