On the tail of yesterday’s announcement that the personal watercraft industry ended the year on an upswing of 15-percent in industry-wide sales (particularly as the powersports industry has seen only moderate increase since the bottom fell out in 2009), it’s with some very big smiles that Sea-Doo kicks off the New Year.
Obviously the biggest news for the PWC market share leader was the launch of the Spark, which weighing in at 400-pounds, and costing (at minimum $4,999), it’s the entry-level runabout that transcends brand loyalty, standup vs. sitdown rivalry, and pretty much everything else in between.
Even despite the negative chatter stemming from contrarians, the Spark has and continues to generate an almost unrivaled level of buzz, and that alone is something to be excited about. Sea-Doo has plenty to celebrate for in 2013, including a stellar presence at this year’s past Hot Products IJSBA World Finals in Lake Havasu, AZ, or its nationwide Test Ride Tour…but c’mon, the Spark is pretty huge news.
Also, there’s a bunch of “behind the scenes” shots from Sea-Doo’s promotional videos, advertisements and holiday shots. So take a quick break and relive the good times from 2013 courtesy of Sea-Doo:
[…] driving their Toyota Prius to the lake with a Spark in tow, we predict the leading demographic of Spark purchasers to be (and have already shown to be) long-time PWC owners. The Spark’s appeal as a […]