Yamaha Introduces First-Ever Guaranteed Buyback and Leasing Programs


Money. It’s said to be the “root of all evil” and what fills the Chuck E. Cheese’s ball pit in Dustin Farthing basement that he plays in twice a day. It’s also what’s keeping many would-be personal watercraft enthusiasts from purchasing the brand spankin’ new supercharged runabout they’ve been eying for months now. And while Yamaha can’t do much about Dustin’s dream to recreate Scrooge McDuck’s Money Bin, they’ve done something huge to help you along in purchasing that new WaveRunner you’ve been drooling over.

Yamaha WaveRunners has managed to create two major firsts for the personal watercraft industry – a guaranteed buyback and leasing program. This creates an easy and affordable route to personal watercraft ownership for “new group of consumers looking for convenient payments and no obligation.”

Here’s the official release for the Leasing program:

KENNESAW, GA – December 27, 2013 — Yamaha WaterCraft, a division of Yamaha Motor Corporation, U.S.A., today launched the boating industry’s first leasing program to bring familiar, automobile-like lease plans to the personal watercraft industry. The flexible program is designed for consumers who may not qualify for conventional OEM financing programs or those looking for the flexibility of a lease that includes the option to return or purchase the WaveRunner after 36 or 48 months.

According to Bryan Seti, Yamaha WaterCraft national marketing manager; the goal of the leasing program is to make the fun and excitement that comes with riding a Yamaha WaveRunner more accessible to more people. Upwards of 90 percent of the consumers who choose to lease a new Yamaha WaveRunner will qualify.

“Many of these consumers currently lease a car or have had a great experience leasing a car in the past. For them, the flexibility of leasing is preferable to purchasing,” said Seti. “And if these consumers decide to purchase the WaveRunner in the future, they now have the option to do that after 36 months, or simply bring it back at the conclusion of their payment schedule.”

And the release for the Buyback program:

KENNESAW, GA – Just in time for the official kickoff of the 2014 boat show season that begins in January, Yamaha WaterCraft today announced the boating industry’s first guaranteed buyback program that provides buyers of new Yamaha WaveRunner personal watercraft the opportunity to return their WaveRunner to their dealer after 36 months, and simply walk away or easily trade up to a new model.

When a customer purchases a new 2013 or 2014 WaveRunner and finances on a 60-month term, the buyer can now have the peace of mind knowing that they have the option to return the PWC to the originating dealer after 36 months as a guaranteed buyback. The unit will be valued according to NADA (National Automobile Dealers Association) standards, and in the event that the customer owes more that the NADA Used Trade-In Value, the remaining loan balance will be paid by Yamaha up to $2,500.

According to Bryan Seti, Yamaha WaterCraft national marketing manager, “Yamaha WaveRunner buyers can now purchase a new model with the confidence of knowing that any negative equity after three years will be paid off at no cost to them if they decide to trade-up or simply walk away.”

“Our customers asked us to create a program that allows them to move in to a new WaveRunner with the least hassle possible,” said Seti. “Now, our customers can enjoy great 60-month financing terms with the peace of mind of knowing that they are only locked in for 36 months with no responsibility for selling their used unit.”

For more information about the Yamaha WaveRunner Leasing Program, visit HERE.

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Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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