BRP Launches Pilot Project To Offer Exploration Experiences


Have you dreamed of exploring exotic destinations aboard a Sea-Doo?  Perhaps you would be interested in carving through Rocky Mountain snowy terrain with a brand new Ski-Doo snowmobile or even meandering a desolate western landscape using a Can-Am off road vehicle.

Well if you’re like most folks, buying one of these vehicles to make a once in a lifetime trip is out of the question.  Let’s face it even if you lived in North Dakota, owned a couple of Sea-Doo’s and wanted to take the family to explore the Gulf of Mexico, it would take you an extra week of travel there and back causing you to burn through your time off of work.

Now BRP is testing a new solution to all of this.  They have launched a pilot project called Uncharted Society which aims to offer these unique experiences.  Experiences that allow you to explore epic playgrounds in various locations using their different powersports vehicles.

Whether it’s exploring the Grand Canyon, Zion National Park, the Rockies and more, BRP thinks they have a solution and frankly we think this is an awesome opportunity.  From the sounds of it, BRP is poised to unlock a market of potential that has never before existed.

Now you can own the moment without having to own the ride.  Check out the full press release below.

Valcourt, Quebec, Canada, July 9, 2020 – Today, BRP (TSX: DOO, NASDAQ: DOOO) launched a new pilot program, Uncharted Society, that will offer more than 40 expertly curated experiences using powersports vehicles in the United States. From the Grand Canyon, Zion National Park, the Gulf of Mexico, the Rockies, Joshua Tree, and many more bucket-list destinations, you will be able to live out unique experiences on Sea-Doo watercraft, Can-Am off road and on-road vehicles, and Ski-Doo snowmobiles.

At a time where everyone is looking for accessible and local options while respecting social distancing, these packaged adventures are the perfect solution. Convenient, easy and affordable, every outdoor enthusiast will find the adventure they’re looking for. Uncharted Society gives adventure seekers an outlet to explore the unexplored in totally unique ways, and make what was once only accessible to a few, accessible to anyone. This new platform also allows BRP to give consumers the power to own the moment without having to own the ride with experiences enabled by the full line of BRP powersports products.

With these packaged adventures, we expect to encourage more outdoor enthusiasts to experience the thrill of powersports and for new audiences to live awesome adventures.  This will in turn increase awareness of and access to BRP vehicles, and introduce them to a new generation that might not have had traditionally been exposed to the thrill of powersports.

“Over the past few months, we have been working with some of the best outfitters out there to reimagine powersports adventures and what they can offer to guests. Uncharted Society is our first step in making experiencing our products more accessible by bringing to the market a curated premium collection of adventures for all,” mentioned Simon Cazelais, Director, Content Strategy & BRP-X Innovation Lab.

Our renowned expert outfitters
For each of our adventures, we are collaborating with the best certified local outfitters to ensure we provide the best, most memorable experience possible. Wilderness Collective offers a wide variety of adventures on various terrain types using different BRP product lines. “Our collaboration with Uncharted Society and BRP goes so much further than offering the best machines to our customers; we align on a passion for adventure, a deep understanding of our customers and a bold vision for the future of powersports adventures.” Steve Dubbeldam, CEO of the Wilderness Collective.

Uncharted Society also announced an exclusive collaboration with GetMyBoat, the world’s largest boat rental and water experience marketplace, to launch a series of Sea-Doo experiences and rental options to make the most of your summer on the water. “We are thrilled to team with Uncharted Society. Together, we are exposing a new generation to countless options of water experiences,” Doug Bird, VP of Sales and Business Development, GetMyBoat.

For more information, visit unchartedsociety.com
IG: @UnchartedSociety
FB @UnchartedSociety

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Brice Leckrone

Brice Leckrone

Brice is a Mechanical Engineer for 33% of the day and a PWC enthusiast for 100% of the day. When he is not at work or at the farmhouse with his wife and countless animals, he likes to be on the water. Having evolved from motorcycles and race cars that go way too fast for a married man, he now likes to ride watercraft that go way too fast for a married man.

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