Classical economics assumes that profit equals total revenue, minus total costs. Therefore, we can assume that PWC rental companies try to maximize their profit...
Mike wrote, "Middle Tennessee Personal Watercraft Club (MTPWC) meets every month of the year, starting each year off in January with lunch and attending...
Waitaminute. It's July? Already?! Yeah, that's how we're feeling right about now. We're officially on the backside of the year, both domestic racing series...
" riding club was founded approximately 1992 by now deceased Bill McLean, then-owner of Pacific Yamaha BMW and multi-time Canadian Motocross Champion. His legacy...
Last year, Yamaha surprised all with a one-two punch combination, by first retiring the lauded FZ series runabouts and replacing them with the lighter,...
OK, ladies and gentlemen. Here is the biggest news to hit the personal watercraft industry since, well...ever. Kawasaki, the company who first introduced the...
The 2016 model year marks three consecutive years where the Yamaha Motor Corporation has dramatically raised the bar. In 2014, Yamaha's Super High Output...
For those of you already subscribing to The Watercraft Journal, you're already familiar with Yamaha's far-afield-of-normal open-bow, center console WaveRunner. What we originally deemed as...
