The Watercraft Journal By The Numbers: August 2014


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Everybody is saying that today marks the end of summer, and therefore the end of prime riding season. Sure, some of the signs are there, but from what we can see from looking around on social media, nothing could be further from the truth. Sure, the Pro Watercross Tour has come to a dramatic conclusion, but the World Finals is still ahead of us, the much-anticipated Blowsion Surf Slam is a week away, and we’ll be bringing you the best coverage from Australia’s QPWC series. And that’s just the pros!

Normal, everyday enthusiasts are taking to the water every chance they can get as well. Personally, we think it’s from being cooped up over an extended winter that has so many refusing to give in. Thankfully, the weather is still holding strong (besides from some ill-timed showers) allowing for plenty of fun on the water. And with a new crop of exciting watercraft coming out of Yamaha’s Kennesaw, Georgia headquarters and more of the same from Sea-Doo and Kawasaki, people are strongly considering trading up for the new year.

All of this has spelled some serious readership for The Watercraft Journal. As it has been all year long, August proved our most popular month, welcoming considerably more first-time readers than in previous months, dramatically increasing our Australian and New Zealander readership, in addition to many more domestic regulars. This has allotted us the very humbling position of reaching over 85,000 individual “unique” readers since our November 2013 launch, which positions us to surpass 100,000 readers in our first year – a number that dwarfs other PWC magazines and rivals that of forums.

Over 16,000 readers a month is a lot of eyeballs. And wouldn’t you want those people reading about your company and products? Sure you do, and The Watercraft Journal is here to help you do that. After all, its our job to let the world know about the companies that make the PWC industry! Read the report below and see if The Watercraft Journal isn’t right for you and your brand. We look forward to rolling up our sleeves and earning your business.

August 2014

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Daily Content Reliably
We’ve said it before, but there’s nothing like reliability. Delivering on your promises is still paramount to us, and it’s disappointing when others claim to do the same when they simply (or won’t). The Watercraft Journal publishes everyday, Monday through Friday. It’s not hard to prove, just go to the magazine! Our commitment to publishing the best, most exciting, entertaining and informative professionally-written articles is proven. Nobody else can say that.

News articles published in July: 26
Feature articles published in July: 13
Total feature word count: 12,771 words*

News articles published in August: 23
Feature articles published in August: 13
Total feature word count: 14,217 words*

*When this number is translated to print publication standards equals a 112-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

Speaking To The Masses
It’s really easy to fall into the trap of doing what’s easy, especially if what’s easy works. What we’ve found though, is that offering a diversity of content is what works best, and that’s a level of commitment that others simply aren’t capable or comfortable doing. Racing coverage is fun, and nobody beats our next-day event coverage, but it’s not what most people read! In fact, we find fishing stories bring more readers than a giant race recap, can you believe it? Our dedication to bring our readers content from across the whole of our industry is what separates us from everybody else.

July
Total number unique readers: 13,696*
Total number of articles read: 34,403
Percentage of new readers: 64%

August
Total number unique readers: 17,028*
Total number of articles read: 42,824
Percentage of new readers: 62.4%

*This number is considered equal to an individual sale of a single copy of a magazine.

Publishing With Purpose
Many simply don’t understand how to use social media to their advantage. Having more “Likes” doesn’t automatically translate into traffic. Using our Facebook, Twitter, Instagram, YouTube, and weekly newsletter to carefully engage our audience is a bit of alchemy for other magazines, but not for The Watercraft Journal, and our readership numbers prove it. Because after all, it’s all about readership, isn’t it?

July Facebook readers: 9,302
July Facebook weekly reach: 29,423
Top Five countries: Brazil, United States, Philippines, Argentina, Thailand

August Facebook readers: 10,026
August Facebook weekly reach: 21,325
Top Five countries: United States, Brazil, Philippines, Argentina, South Africa

You Just Don’t Turn It Off
The riding season isn’t over, so don’t think we’re slowing down any time soon. In fact, quite the opposite. In the next month – heck, even the next few weeks – you’re going to be seeing quite a few new and exciting changes to The Watercraft Journal. Don’t worry, you won’t be losing any of the stuff you love, but we’ll be radically improving how you access the industry’s favorite PWC magazine. Likewise, we’ve got some really neat announcements coming that will sure to shake up the norm. So if you’re enjoying what you’re seeing from The Watercraft Journal now, just hang tight. Nothing is over. Nothing.

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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    Steve Lee, Sucker Punch Racing 5 September, 2014 at 15:47 Reply

    To Kevin, and all your staff Thank You. Your stories, reports & reviews are outstanding.
    I look forward to another wonderful season of Watercraft World.

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