The Watercraft Journal By The Numbers: June 2016


What a difference a year makes. The Watercraft Journal, the industry’s most popular personal watercraft magazine, is celebrating an unprecedented growth of over 30-percent in its annual readership this month. Yes, you’re reading that right: from June 2015 to June 2016, the single-most read PWC magazine has increased its already industry-leading monthly readership by nearly a third. That’s literally tens of thousands more dyed-in-the-wool personal watercraft enthusiasts coming to read articles published nowhere else but here. They soaked in our content, interacted with our social media, and spent hundreds of hours reading articles written specifically to introduce them to our advertisers.

So what does that really mean? For those companies actively advertising with The Watercraft Journal, their advertisements are seeing a constant barrage of viewership, their sponsored articles are drawing the eyes of interested and/or curious enthusiasts looking to maximize the enjoyment from their PWC, in whatever manner they wish. And unlike other blogs, sites and aggregators, our readers actually purchase the products reviewed here. In fact, we’ve got nearly a dozen personally-written emails and messages from satisfied readers vowing the same. And no, we don’t want to sell your products, nor do we ask for a cut of the sale. That’s yours. All we want is to help get the word out to our 250,000 annual readers.

For companies already working together with us, they enjoy access to the largest engaged and informative content-consuming audience in our industry. Outside of, The Watercraft Journal wields the single-largest community of self-described PWC enthusiasts in the world’s biggest marketplace: North America. We carefully craft each article to be both provoking and educating, informational and entertaining. And, unlike any other resource in the PWC industry, we publish every single day, Monday-through-Friday. There’s no lapse of months between issues, weeks between updates or even days between Facebook posts. We are the only reliable source for consistent content. That’s what brings people back each and every day.

June 2015
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June 2016

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A Consistent Rate of Growth
You might notice the two charts above and wonder why exactly we’re publishing two performance reports – one from this past June and the other from a year earlier, June, 2015. We do so for some pretty obvious reasons: First, to show how much we’ve grown in readership in a year’s time, using the month of June as a snapshot. Next, we want to illustrate that our growth is a steady, consistent rise, not a month filled with sporadic peaks and valleys. Rather, we’re growing in readership like the rising tide, elevating every level. The Watercraft Journal is welcoming more and more readers, and at an accelerated, exponential rate. No other magazine is growing as quickly as The Watercraft Journal and that’s just the beginning.

June 2015
Total number unique readers: 25,510*
Total number of articles read: 54,077
Percentage of new readers: 68.6%

June 2016
Total number unique readers: 37,102*
Total number of articles read: 75,240
Percentage of new readers: 66.7%

*This number is considered equal to an individual sale of a single copy of a magazine.

A Consistent Schedule of Publishing
The internet is a funny thing. When you prove yourself as steady as clockwork, people tend to return more often and regularly. As we publish industry news, product reviews, ride reports and more – more regularly than anywhere else – we’ve learned that PWC enthusiasts have come to depend on new and interesting content every single day. And that means we’ve got a responsibility to deliver. Unlike anybody else, The Watercraft Journal maintains a strict publishing schedule of developing and publishing new and informative content about its advertisers and their products, as well as the industry and sport as a whole.

News articles published in May: 22
Feature articles published in May: 15
Total feature word count: 11,530 words*

News articles published in June 2015: 24
Feature articles published in June 2015: 13
Total feature word count: 10,501 words*

*When this number is translated to print publication standards, it equals a 130-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

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Consistently Bringing WCJ Before The Masses
Many companies chose to use their social media accounts (be them personal or for business) as their sole outlet to accessing new and interested customers. Plain and simple, this is lunacy. Why? Because the people following said accounts already know who you are, and unless they are feverish return customers, you’re not getting the influx of fresh, new customers that a company needs to thrive. That’s why you need The Watercraft Journal. By offering our content freely and easily – whether it’s via a desktop, a laptop or a portable device, anyone can read our content. And with our Facebook, Twitter, Instagram, YouTube, and weekly newsletters, we bring our content directly to them. And that’s a huge part of our success!

June Facebook likes: 16,307
Top Five countries: United States, Australia, Canada, United Kingdom, Greece

It’s Better Together
So again, consider how small (ie. intimate) this industry truly is. And then imagine your company have ready and daily access to tens of thousands of PWC enthusiasts you might not have known even existed. That’s the difference between advertising with The Watercraft Journal, and any/everybody else. Again, we’re a resource. And to be one, you need to act like one. And now more than ever is the time to get your company and products on The Watercraft Journal. To inquire more about advertising with The Watercraft Journal, please email

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Kevin Shaw

Editor-in-Chief – Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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