The Watercraft Journal By The Numbers: September 2016


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We’re entering World Finals week wherein The Watercraft Journal will be in full force, bringing readers the best and most comprehensive coverage from the annual IJSBA event happening in the desert oasis of Lake Havasu City, Arizona, as well as an in-depth look at some of the latest and most innovative products being introduced in the midway. Not only that, but we’ll be bringing you the inside scoop on Kawasaki’s all-new 1.5-liter, 4-stroke powered eight-and-a-half-foot-long 2017 SX-R, due to be revealed Thursday morning. So yeah, we’ve got a busy week ahead of us.

Yet, that won’t slow down what is becoming the single-most popular personal watercraft magazine in the world, with over 300,000 unique individuals reading over half a million articles in one year alone. These numbers aren’t trumped up averages or marketing spin, but legitimate performance statistics, which we share freely and openly every month since our launch in 2013.

And let’s not forget that building a reputation upon reliability, consistency and a continuing increase in top level industry content has been instrumental in continuing The Watercraft Journal’s massive growth. And we do it without subscription fees, passwords, log-ins, downloadable PDFs, using the magazine as a front for a store or directing you through a competing message board. We’re an informative and entertaining magazine first, and nothing else behind that. All of the OE manufacturers have come to appreciate The Watercraft Journal, as do many of the industry’s best and most competitive companies. And here’s why:

September 2015

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September 2016

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A Rising Tide Raises One Ship
Of the two charts above, you’ll notice that this year’s September doesn’t show any remarkable peaks and/or valleys, apart from one big ol’ spike (when we broke the news of extra information on Kawasaki’s soon-to-be-released SX-R). The reason for this consistent growth is easy to see, it’s that The Watercraft Journal is welcoming more and more readers, and at an accelerated, exponential rate because we’re the only reliable source for daily content. People have come to reply upon us, and that’s something we don’t take lightly, and that is why we grow like we do. We retain a responsibility to our readership that no other magazine does, and that is why The Watercraft Journal continues like it does.

September 2015
Total number unique readers: 31,504*
Total number of articles read: 81,373
Percentage of new readers: 55.5%

September 2016
Total number unique readers: 41,138*
Total number of articles read: 81,231
Percentage of new readers: 58.1%

*This number is considered equal to an individual sale of a single copy of a magazine.

A Reliable Schedule of Publishing
It’s not just enough to pump out more content than the other guy. Upstart competitors have drowned their readership in spammy posts and bloggish updates. Rather, it’s about producing top quality magazine-quality content regularly and consistently that sets The Watercraft Journal apart. Nowhere else can enthusiasts find more hands-on reviews (we don’t review a ski or product unless you see us using it. No stock photos for us!), more interviews, race coverage, and on-the-water ride reports. And at no time has The Watercraft Journal ever missed a day in its three-and-a-half years of publishing – we publish new content Monday-through-Friday. And unlike anybody else, The Watercraft Journal maintains a strict publishing schedule of developing and publishing new and informative content about its advertisers and their products, as well as the industry and sport as a whole.

News articles published in August 2016: 21
Feature articles published in August 2016: 16
Total feature word count: 15,676 words*

News articles published in September 2016: 25
Feature articles published in September 2016: 11
Total feature word count: 12,535 words*

*When this number is translated to print publication standards, it equals a 130-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

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A Responsibility to Bring WCJ to Its Readers
Want to know our secret to successful marketing? Take your message/product/content to where the people are. The days of “If you build it, they will come” are long gone. If you’re trying to reach new customers with your Facebook page, you’re only reaching the people who already know you. That’s why The Watercraft Journal does things a little differently: we share our daily content via our Facebook, Twitter, Instagram, YouTube, and weekly newsletters, as well as with a stellar partnership with the single-largest PWC forum in the world: www.greenhulk.net. By offering our content freely and easily – whether it’s via a desktop, a laptop or a portable device – we ensure that we’re the industry leader.

September Facebook likes: 18,989
Top Five countries: United States, Australia, France, Canada, United Kingdom

It’s Time to Work With The Best
The companies advertising with The Watercraft Journal benefit from much more than the reasons listed above. Yet, there are still plenty of companies who either haven’t come to realize what working together with The Watercraft Journal can do for them, or do not see the value in having their brand, products and name regularly presented before the single-largest audience of dyed-in-the-wool PWC enthusiasts. For those, it’s a tough sell. For others who want to grow their customer base, we’re here for you. Getting the word out about your product can be difficult, and relying on a few sponsored racers is only speaking to a tiny demographic. Put your products in front of more enthusiasts faster and easier by joining The Watercraft Journal as an advertiser today. To inquire more about advertising with The Watercraft Journal, please email kevin.shaw@shawgroupmedia.com

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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